راهبردهای استفاده بهینه از شبکه های اجتماعی مجازی در نظام تبلیغی - رسانه ای مساجد ایران در سال 1403 (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
این پژوهش با هدف شناسایی نقاط چهارگانه قوت، ضعف، فرصت و تهدید شبکه های اجتماعی برای مساجد و ارائه راهبرد استفاده بهینه از این شبکه ها برای ارتقای فعالیت های تبلیغی و رسانه ای مساجد کشور است. چارچوب نظری این پژوهش سازمان شبکه ای شده بری ولمن از کلان نظریه جامعه شبکه ای شده وی است. روش این پژوهش آمیخته کیفی - کمّی است. در بخش کیفی از روش تحلیل مضمون و در بخش کمّی از روش تجزیه وتحلیل راهبردی یا سوات، روشی در آینده پژوهی، استفاده شده است. در روش نخست، جامعه آماری نخبگان دانشگاهی و خبرگان حوزه شبکه های اجتماعی فعال در امور دینی و مساجد هستند که از بین آن ها هجده نفر به روش نمونه گیری هدفمند انتخاب شده اند. ابزار گرداوری اطلاعات در روش نخست مصاحبه عمیق نیمه ساختارمند و ابزار پردازش آن کدگذاری سه گانه کینگ (1998) است. یافته های این پژوهش نشان می دهد که انتشار اخبار، تقویت شبکه سازی بین مسئولان مساجد و شهروندان، و بسیج سازی جزء مهم ترین نقاط قوت و همبستگی اجتماعی کاذب، درگیر شدن مسئولان مساجد و مردم در فضای مجازی، انتشار اخبار جعلی جزء مهم ترین نقاط ضعف، اقناع شبکه ای دین، جهانی شدن فعالیت های مساجد، تنوع و تعدد مخاطبان مساجد جزء نقاط فرصت و ترویج خرافات دینی به وسیله مغرضین، اعتیاد مجازی فعالان امور مساجد و تضعیف خانواده ایرانی اسلامی جزء نقاط تهدید است. مهم ترین راهبرد استفاده از شبکه های اجتماعی نیز حمایت همه جانبه دولت از راه اندازی شبکه های بومی تخصصی مسجد متناسب با کارکردها و وظایف تربیتی و تبلیغی مساجد کشور و ایجاد زیرساخت های فنی و نرم افزاری برای تولید محتوای تربیتی و فرهنگی کانون های فرهنگی و بسیج مساجد به وسیله سازمان های متولی مساجد است.Strategies for optimal use of virtual social networks in the propaganda-media system of Iranian mosques in 1403
This research aims to identify the four points of strength-weakness, opportunity and threat of social networks for mosques and to provide a strategy for the optimal use of these networks to improve the propaganda and media activities of mosques in the country. The theoretical framework of this research is Barry Wellman's networked organization from the macro theory of his networked society. The method of this research is mixed qualitative-quantitative. In the qualitative part, the method of thematic analysis and in the quantitative part, the method of strategic analysis or SWAT has been used as a future-research method. In the first method, the statistical population is academic elites and experts in the field of social networks active in religious affairs and mosques, among them the sample is based on the purposeful sampling method with the criteria of teaching and writing for more than 5 years in the field of new media, religion and activity. Continuous executive in the department of religious affairs and mosques who are fully familiar with the space of networks. The sample size was also used by the rule of theoretical saturation. In the first method, the data collection tool is semi-structured in-depth interview and its processing tool is triple coding by King (1998). Reliability and reliability were also used by the combined rule of John Creswell, Goba and Lincoln. In the second method, the statistical population, in addition to the elites and experts used in the previous part, are the media and propaganda activists of the mosques, and 60 of them were selected by purposeful sampling. The data collection tool in this method is a white balanced card questionnaire and data processing is done based on SWOT, SPACE and QSPM matrices. The validity of this research in the qualitative part is a combination of reliability and trustworthiness of John Creswell, Goba and Lincoln, which was measured in three stages. Due to the qualitative nature of the interview technique, while paying attention to the authenticity of the observations and data recording and the richness of the information of the selected samples and the researcher's analytical power, face validity was used in the phase of determining the categories and axes, and the categories and interview questions and research questions were at the disposal of the judges. It was decided to comment on the answers to the research questions through these categories. In the second stage, the technique of constant comparison was used in such a way that it has been tried to have accurate and correct evaluation in the organization of the codes, and the codes were constantly compared with the initial codes and all the codes were adapted to the goals and questions. The third method of narration used to present evidence is the appropriate use of quotations and notes of the interviewer in such a way that the full implementation of the interview and the facts and bringing them accurately helped the narration. In order to measure the reliability while repeatedly reviewing the data, the process of research and processing was given to two experienced researchers to control the implemented text. Details of the method of data collection and analysis, the method and logic of sample selection were also made in order to strengthen reliability. The findings show that the dissemination of news, the strengthening of networking between mosque officials and citizens, and mobilization are among the most important strengths and false social solidarity, the involvement of mosque officials and people in cyberspace, the dissemination of fake news, among the most important weaknesses, persuasion The network of religion, the globalization of mosque activities, the diversity and multiplicity of mosque audiences are among the points of opportunity and the promotion of religious superstitions by biased people, the virtual addiction of mosque activists and the weakening of the Iranian Islamic family are among the points of threat. The most important strategy is to design, produce and launch local social networks by the government in order to produce appropriate cultural, religious and educational content by mosque activists and planning governmental and non-governmental religious institutions to produce and publish religious content in these networks. Also, the findings showed that the coordination between the organizations in charge of producing content and software and creating content with the coordinates of Iranian Islamic values and providing communication services based on the cultural and religious values of the country and the multilateral cooperation of all stakeholders including Policymakers, the government, regulatory organizations, the private sector, and other stakeholders in this field should be considered as a preferred strategy. Among other strategies in this field, the government's all-round support for the establishment of specialized local networks of mosques in accordance with the educational and propaganda functions and duties of Iranian mosques; Creating technical and software infrastructures for the production of educational and cultural content of cultural centers and mobilizing mosques by the organizations in charge of mosques; Coordination between organizations in charge of mosque affairs to produce content with the coordinates of Iranian Islamic values and present it to mosque activists; Supporting the development of the virtual space of the mosque environment technology and the creation of a web-based mosque 2 next to the main mosque in the neighborhoods; Media and technology literacy training for mosque agents, from Imam Jamaat to activists of cultural centers, for the purposeful and correct use of social networks to promote the position of the neighborhood mosque, to attract young people and teenagers active in the field of social networks, and to guide and train them by the organizations in charge of producing the contents of mosques; Conducting media literacy training courses through cultural centers and mosque mobilization bases for neighborhood residents to strengthen their media knowledge in order to spread correct messages in cyberspace and avoid spreading fake news; Avoiding contentious ethnic, racial, class, religious and religious contents by the imams of the groups and content producers of virtual networks for the abuse of enemies; Designing a smart filtering system to monitor the contents of social networks in the field of publishing religious, moral and educational topics; Involvement of the private sector and knowledge-based companies with the help of universities to develop software programs for specialized networks in the area of the mosque and also to produce its content.
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