تاثیر بداهه پردازی راهبردی بر مزیت رقابتی با حافظه سازمانی (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
در محیط های پیچیده و دائماً در حال تغییر، شرکت ها اغلب ملزم به اتخاذ پاسخ های بداهه به برخی رویدادهای پیش بینی نشده هستند و گاهی اوقات برای حفظ یا پیشرفت نیاز به بداهه سازی راهبردی دارند. شکاف نظری این حوزه، مطالعه تاثیرات بداهه سازی راهبردی بر مزیت رقابتی است. در این مطالعه سعی بر آن است تا با ارائه مدل به بررسی تاثیرات بین بداهه پردازی راهبردی، مزیت رقابتی و نقش میانجی حافظه سازمانی پرداخت. تحقیق از نوع کاربردی و توصیفی است. از روش مدل سازی معادلات ساختاری برای تحلیل آماری استفاده شد. داده ها، پیمایشی و مقطعی و از نظر ماهیت کمّی می باشند. جامعه پژوهش مدیران ارشد و کلیدی در بانک بخش خصوصی و نمونه گیری تصادفی ساده است. روایی محتوای پرسشنامه با استفاده از نظر خبرگان و سنجش پایایی آن با محاسبه ضرایب آلفاکرونباخ مورد تأیید قرار گرفته است. نتایج نشان می دهند بداهه سازی راهبردی به طور مثبت بر مزیت رقابتی موثر است. نقش حافظه سازمانی در این رابطه نیز به تائید رسید و بداهه سازی راهبردی می تواند از طریق حافظه سازمانی بر مزیت رقابتی موثر باشد. افراد با جبران کمبود دیدگاه سنتی مبتنی بر منابع تا حدی، به بهبود درک بداهه راهبردی و به دستیابی به اهداف توسعه پایدار کمک می کنند.The effects of strategic improvisation on competitive advantage with organizational memory
IntroductionIn complex and ever-changing environments, companies are often required to adopt improvised responses to some unforeseen events and sometimes need strategic improvisation to sustain or thrive. The theoretical gap of this field is to study the effects of strategic improvisation on competitive advantage. This study presents a model to examine the effects of strategic improvisation, competitive advantage, and the mediating role of organizational memory. By partially compensating for the lack of a traditional resource-based perspective, we contribute to improving the understanding of strategic improvisation and achieving Sustainable Development Goals. Also, in the end, we provide practical suggestions to senior managers and decision-makers in the banking industry. Today's business world is a world of rapid changes and developments. Therefore, environmental complications are an integral part of today's businesses, and organizations have always faced environmental changes caused by external turbulence. With the help of classical strategic management, he developed a strategy in complex environments. Strategizing in complex environments differs from a step-by-step compilation, implementation, and control process. Due to the planning limitations in very dynamic environments, managers need help making decisions. In these conditions, strategic management appears in simple rules during impromptu decisions and prevents the organization from deviating from its path. From the point of view of complexity theory, strategy is the art of maintaining the organization in chaos and turbulence, conditions where freedom and management of the path create creative outputs. Developing a suitable strategy and predicting the effects of environmental changes on the organization is deeply related to the awareness and analysis of information from the internal and external environment. To improve the quality of decisions in the shortest possible time, correct information should be available in the shortest possible time. For this purpose, the internal and external environment of the organization should be everywhere, and the continuous organization should be sensitive to environmental information.Methodology Since in this research we are solving a problem and providing application in a specific field, this research is in the category of applied research and a descriptive method in terms of purpose, and the structural equation modeling method is used to investigate the research topic. In terms of the time of data collection, it is survey-cross-sectional, and it is quantitative one. The tool used is a questionnaire. The statistical population includes two groups of senior managers in the organizational field and branch managers of Tehran Province of Iran Bank. The main reason for choosing the banking industry is the importance of the service sector in the GDP, on the one hand, and the level of turbulence, complexity and chaos in the environment of this industry, and the importance of the role of improvisation and organizational memory on the other hand. It is the other side. According to the investigations and investigations of all active branches of the bank in Tehran based on the list received from the central organization of Iran Zamin Bank in Tehran until the first six months of 2023, all branch managers of Iran Zamin Bank in Tehran including 115 people and senior managers of the organization Central Bank includes 65 people, as a result, in the current research, the size of the statistical population is determined to be 180 people; The sample size of 120 people was determined and simple random method was used to select the sample. The questionnaire consists of two parts, at the beginning of which there are questions related to the demographic characteristics of people, including age, gender, work experience, and education, and then there are 7 items from the standard questionnaire to measure improvisation. Strategic and the number of 7 items have been used to measure the organizational memory and with the number of 7 items to measure the competitive advantage. Also, the assessment of the items is valued based on the five-point Likert scale.Results and Discussion As it was observed, due to the theoretical gap in the field of strategic improvisation effect and competitive advantage of the organization and medical factors on this effect of organizational communication, this article developed a model for this perspective designer and put it in the test stage. Extensive experiments from the theoretical model of the current research make this. In addition to confirming the effect of improvisation on competitive advantage and organizational memory, the middle role of corporate memory in the improvisational effects of strategies on the organization's competitive advantage is Confirmed. The final explanation of the model and statement of why it was created should show the title because of the strategy. Emerges and improves development, and by using quick strategic decisions based on strategic decisions, it is possible to improve the agile performance of the organization and adapt itself to the environmental turbulence by using the resulting competitive advantages. He guided the organization on growth and development in a complex environment.Conclusion As observed, due to the theoretical gap in the field of strategic improvisation and organizational memory and its role in competitive advantage, this article designed and tested a developed model for this purpose. The experimental findings broadly support the theoretical model of the present research and in addition to confirming the effect of strategic improvisation and organizational memory on competitive advantage, the role of organizational memory interface in the effect of strategic improvisation on competitive advantage was also confirmed. In the final explanation of the model and explanation of the results obtained, it should be mentioned that today's business world is a world full of rapid changes and transformations. Changes that occur due to complications in the environment. Therefore, it can be said that environmental complications are an integral part of today's businesses and organizations have always faced the challenge of environmental changes caused by external turbulences. Learning from the environment, flexibility and adaptability can be the cause of resilience and sustainability. Meanwhile, improvisation based on organizational learning and memory can play a very important role in gaining and maintaining competitive advantage.
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