environmental knowledge

The present study was carried out aimed to investigate the role of self efficacy and social tendencies in green purchase intention and behavior. This study is considered as an applied research in terms of purpose and descriptive-survey research in terms of data collection method. In this study, the statistical population includes all consumers of organic products supplied at Ofogh  Koorosh chain  stores  (OKCS), including Talavang eggs and organic disposable tableware. Therefore, 384 questionnaires were collected. These questionnaires were distributed by stratified probability sampling method. Cronbach's alpha coefficient was used in order to evaluate the reliability of the questionnaire and confirmatory factor analysis technique was used to evaluate the validity of the questionnaire. Then, using structural equation modeling using Lisrel software was used to analyze data. According to the results of investigating the research hypotheses, social tendencies, self-efficacy and consumer attitude play a role in green purchase intention, and the role of environmental knowledge in consumer attitudes has been shown. And, finally, green purchase intention has played a role in green purchase behavior. Therefore, environmental knowledge has a significant effect on green purchase behavior through consumer attitudes and purchase intention.

One of the most important recent concerns in the world is the environment and its protection. Environmental education by storytelling, which is based on children's thinking mechanisms, can be considered a method for child education. This study was conducted with the aim of investigating the effectiveness of teaching environmental concepts through animism-based storytelling on children's environmental knowledge and attitude. The research is quasi-experimental, including two groups (experimental and control), a pre-test and a post-test. The statistical population includes all the first-grade elementary school students of Shazand, Markazi Province, Iran, in the academic year 2021-2022, with 17 people in each group selected by convenience sampling. The instrument was Leeming's (1995) questionnaire, which includes two subscales of environmental knowledge and environmental attitude. Data analysis was carried out using multivariate covariance analysis. The findings indicated that there is a significant difference between the environmental knowledge and attitude of the experimental group and the control group. The results indicated that presenting environmental concepts using animism-based storytelling had a significant effect on children's environmental knowledge and attitude. In conclusion, although storytelling can generally affect knowledge and attitude, animism-based storytelling has a more significant effect on children's environmental knowledge and attitude