technological factors

Nowadays, organizational agility is a subject that its study has a significant impact on the growth and improvement of organizations. Present research in terms of purpose is applied and in terms of methodology is descriptive-exploratory. According to the theoretical hypotheses explained in the research, organizational, strategic, human, and technological factors were identified in this research as the factors explaining the organizational agility development model. The results obtained from the statistical analysis at the descriptive level demonstrated that average of organizational agility, human, organizational and strategic factors are greater than the average level and average of technological factors is at the average level. At the inferential level, which used confirmatory factor analysis, the results indicated that organizational, human, strategic, and technological factors are influential on the organizational agility development.

Macroeconomic factors significantly influence a country's economy and financial markets, thereby playing a pivotal role in the development of financial products. The PESTEL framework serves as a comprehensive analytical tool to examine the impact of political, economic, social, technological, environmental, and legal factors in identifying opportunities and threats for financial product development. This study utilizes the PESTEL model to analyze the impact of macroeconomic factors on the evolution of financial products and explores the associated opportunities and challenges. The research investigates macroeconomic factors such as interest rates, inflation, economic growth, political stability, societal changes, technological advancements, growing environmental consciousness, and regulatory frameworks. Data were collected from reliable secondary sources and analyzed using qualitative content analysis. Findings indicate that political stability and government support for financial innovation can foster the development of new products. Conversely, political instability and unexpected regulatory changes pose significant threatsto financial firms. Economic conditions like interestrates and economic growth exert a substantial influence on market demand and access to capital. The results suggest that lower interest rates and economic growth create favorable opportunities for financial product development.Furthermore, evolving consumer needs and preferences, coupled with technological advancements, particularly in fintech, are transforming financial processes and customer experiences, enhancing efficiency, and improving customer satisfaction. Additionally, the increasing focus on environmental issues has driven demand for green and sustainable financial products. This research recommends that financial managers and policymakers analyze and understand these factors tocapitalize on emerging opportunities and mitigate risks by adapting to environmental and technological changes. Future research can delve deeper into the intricate relationships between these factors through a more international perspective

Purpose : This research aims to develop a digital marketing model for the business-to-business (B2B) commerce sector. Method : This applied research, which used a mixed-methods approach, started with a qualitative phase to create initial model. This was followed by thematic Subsequently, an interpretive structural modeling at the thematic interpretive structural modeling. A quantitative validation of the model was then conducted. The qualitative sample included 15 experts, selected based on theoretical saturation. In the quantitative phase, a random sample of 384 managers from industrial companies was drawn from an effectively infinite population. Thematic analysis was used for qualitative phase, while partial least squares technique was employed in the quantitative analysis. Findings : The qualitative phase identified key themes: infrastructure, training and learning, organizational culture, regulations, relation channels, social network, customer orientation, cost and income, investment and competitive advantages. Based on these, thirteen hypotheses were developed and tested. The results indicated that infrastructure has a significant impact on regulations, organizational culture, and training and learning; regulations have a significant impact on social networks; organizational culture has a significant impact on social networks and communication channels; training and learning have a significant impact on communication channels; social networks have a significant impact on customer orientation; communication channels have a significant impact on customer orientation; customer orientation has a significant impact on capital attraction, cost performance, and revenue; capital attraction has a significant impact on competitive advantage; cost performance has a significant impact on competitive advantage. Conclusion : The study concluded that B2B digital marketing is a complex topic and B2B businesses should carefully consider the subtleties of this form of marketing.