Public Awareness

INTRODUCTION: In this research, the impact of the Red Crescent radio podcast has been evaluated from the audience's point of view in public training and increasing the level of public awareness. METHODS: The current research is a quantitative-qualitative (mixed) research based on field data from the opinions of the radio podcast audience of the Red Crescent Society of Iran, in which it has been tried to evaluate the effectiveness of using podcasts as an educational method both quantitatively and qualitatively using thematic analysis. FINDINGS: The results of the research show that podcasts and audio content can be used as a low-cost educational method and with the ability to spread quickly among the general public due to the lack of time allocation and the possibility of learning in different environments, the possibility of quick and free publication and the possibility of developing easy access to the audience. The audio appeal of podcasts increases especially when it is narrated in the form of a story and several narrators. The production of a podcast with purely educational content should not be longer than 20 minutes. CONCLUSION: The results of the studies indicate that content-oriented podcasts can be boring for learners if they last more than 20 minutes. Production of audio content can be used as an educational method in public education if the created content has enough details. Considering that the majority of learners have more educational ability through visual content, making videocassettes can be a more suitable way to transmit educational content. Unfamiliarity with the resources and the low interest in public education is due to the lack of advertising, the majority of the audience is not familiar with Red Crescent public education.