visibility

Shakespeare’s The Tempest is an outstanding theatrical microcosm representing the unavoidably overwhelming Foucauldian power relations in all human civilizations and their intricate interdependency of such power relations with the possession of knowledge and construction of reality. The fictional world of The Tempest is thoroughly endowed with the mechanisms of an intense web of power struggles and domination fixations which typically have been, are, and will be characteristic of any human society throughout history. For the sustenance of such a complex texture of power structures and for the manipulation of the overall balance to the advantage of a specific minority, the pivotal function of a constructed reality is as substantial in the story as the real life. Prospero, the central character, successfully manages to subdue all other dangerous, power-thirsty rivals by making use of his superior knowledge enabling him to shape the subjectivities/beliefs of other characters by different means including language and masquerades in an induced world of realities on the island. Shakespeare’s text can well be drawn on to reveal the stealthy workings of different social, cultural and especially moral institutions in recruiting subjects to their malignant power/knowledge network and duping the individuals with the desired notions produced constantly by the institutional apparatuses leading to the construction of an exploitive ‘truth.’

Audiovisual translation has been the subject of substantial scholarly inquiry, with fansubbing being recognized as a unique mode within this field. Fansubbing involves translating and subtitling of foreign videos such as films into another language by fans, rather than by licensed translators. Performing a kind of play labor, fansubbers typically do not receive monetary remuneration for their efforts. Instead, they are motivated by their fandom’s satisfaction, gaining visibility and receiving likes. The concept of visibility has been subject to varying interpretations, with the first and most prominent example being Venuti's notions of visibility and invisibility. The advent of digital platforms provided translators with an opportunity to establish a digital presence and voice, which has opened up new avenues for enhancing the notion of translator's visibility. Adopting a quantitative strand of research, this study examines a corpus of 200 K-pop (Korean pop) music video subtitles translated by Iranian fansubbers, focusing on different aspects of translator's visibility across textual, paratextual, and extratextual domains. As per the study results, fansubbers exhibit a higher degree of visibility in the paratextual domain (47%), followed by the textual domain (26%) and the extratextual domain (17%). The most commonly employed strategy for enhancing visibility was mentioning social media ID before or after the subtitle content. Many other strategies were overlooked by fansubbers, either due to a lack of awareness or restrictions imposed by superiors. Different aspects of visibility identified in this study donate valuable insights for subtitlers seeking to enhance their visibility and engagement with respective communities.