نقش شبکه های اجتماعی مجازی در مدیریت بدن بانوان (با تأکید بر تلگرام و اینستاگرام)
آرشیو
چکیده
هدف اصلی این پژوهش بررسی نقش شبکه های اجتماعی مجازی در مدیریت بدن بانوان با تأکید بر تلگرام و اینستاگرام است. این پژوهش با استفاده از روش پیمایش و تکینکِ جمع آوری پرسشنامه محقق ساخته انجام شده است. جامعه آماری این پژوهش، بانوان بین 15 تا 45 ساله شهر کرج است که تعداد آن ها براساس آخرین سرشماری 297347 نفر برآورد شده است. حجم نمونه با استفاده از فرمول کوکران 384 نفر برآورد شد که ما برای معرف کردن نمونه آن را به 400 نفر افزایش داده ایم. روش نمونه گیری احتمالی از نوع خوشه ای چندمرحله ای است. نتایج این پژوهش نشان می دهد بین متغیر شبکه های اجتماعی مجازی و ابعاد سه گانه مدیریت بدن (کنترل وزن، جراحی زیبایی، پوشش ظاهری)، با سطح اطمینان 99 درصد، رابطه معناداری وجود دارد. شدت رابطه نقش شبکه های اجتماعی مجازی با بُعد کنترل وزن از همه بیشتر و با بُعد پوشش ظاهری از همه کمتر است. شدت رابطه میزان استفاده از شبکه های اجتماعی با بُعد جراحی زیبایی از همه بیشتر و با بُعد پوشش ظاهری از همه کمتر است. همچنین شدت رابطه مدت زمان عضویت در شبکه های اجتماعی با بُعد کنترل وزن از همه بیشتر و با بُعد جراحی زیبایی از همه کمتر است. از دیگر یافته های تحقیق می توان گفت بین متغیرهای میزان استفاده از شبکه های اجتماعی، زمان عضویت در شبکه های اجتماعی، سن، قومیت، وضعیت تأهل، تحصیلات و مدیریت بدن، با سطح اطمینان 99 درصد رابطه معناداری وجود دارد، جهت رابطه مثبت و شدت رابطه نیز متوسط است. یافته های دیگر تحقیق نشان می دهد بین پایگاه اجتماعی اقتصادی و مدیریت بدن بانوان با سطح اطمینان 95 درصد رابطه معناداری وجود ندارد.The role of virtual social networks in women's body management (with emphasis on Telegram and Instagram)
Introduction: What is being transformed in the current environment by means of virtual social networks is the production and construction of fashion and the presentation of the model of human body management. Slimming diets are increasingly becoming one of the common phenomena in Iranian youth and youth cultures (especially in big cities). The changes applied to the body from makeup and appearance, cosmetic surgery, slimming procedures, exercise and the body are examined under the general title of "body management". The reason for choosing Instagram and Telegram in this research is because of the high consumption of these two networks in Iran, according to the latest attitude survey published by the Institute of Knowledge, the most popular social networks used by teenagers and young adults are Instagram with %74%, Telegram with %8, YouTube with %6, Rubika with %6, Ita with %2 and TikTok, Facebook and WhatsApp each with %1are at the top of popularity. The daily use of these people is (Instagram 3: 13), (Telegram 0: 52), (YouTube 0: 35), (Rubica 0: 22) and so on. (Cognition Institute, 1403: 48).Objective: This research seeks to answer the main question, what is the role of virtual social networks, especially Telegram and Instagram, in body management (case study: women aged 15 to 45 in Karaj city)? We are also trying to answer these questions: Is there a significant relationship between the amount of use of social networks in controlling weight, appearance and cosmetic surgery of women in Karaj? Is there a significant relationship between the duration of membership in virtual social networks in weight control, appearance and cosmetic surgery? Is there a relationship between background variables (age, gender, education, socio-economic base, marital status, ethnicity) and body management of Karaj women? Among the various theories and approaches presented in the above texts, Gidden's theory is used as the main theory in the theoretical framework, according to the subject under study.Methods: This research was conducted using survey method and questionnaire collection technique; The unit of analysis of this research is women between 15 and 45 years old in Karaj city. The statistical population of this research is women between 15 and 45 years old in Karaj city. Based on the statistics obtained from the census of 2015, the population of these people is estimated to be 297,347 people (Iran Statistics Center, 1403). And the sample size is estimated to be 400 people. The method of determining the sample size is probabilistic and multi-stage cluster type. In this research, all variables have been measured at the highest possible level (interval) and Pearson's correlation coefficient has been used accordingly. and other background variables corresponding to the measurement levels of that test have been implemented. In the present study, content and construct validity methods were used to check the validity of indicators and questions. That is, while paying attention to the relevance and compatibility of the questions and items with the topics and viewpoints raised in the foundations and theoretical framework (structural validity), by referring to the referees (supervisors and consultants and researchers who have research experience in this field) had) the shortcomings of the questionnaire were addressed (face validity). At the same time, in the preliminary exam, the main questions were asked in a semi-open form, and the respondents were asked to write it down if they have any other item or items in mind besides the mentioned items (sample validity). And its reliability has been verified through Cronbach's alpha. Cronbach's alpha calculated for all the above scales is more than 0.7, which indicates good internal consistency between the items. Pearson's test was used to measure the relationship between virtual social networks and body management.Results: This research shows that there is a significant relationship between the variable of virtual social networks and the three dimensions of body management (weight control, cosmetic surgery, appearance), with a confidence level of %99. The intensity of the relationship between the role of virtual social networks is the highest with the dimension of weight control and the lowest with the dimension of appearance. The intensity of the relationship between the use of social networks is the highest with the dimension of cosmetic surgery and the lowest with the dimension of appearance. Also, the intensity of the relationship between the duration of membership in social networks is the highest with the dimension of weight control and the lowest with the dimension of cosmetic surgery. Among the other findings of the research, it can be said that there is a significant relationship between the variables of the amount of use of social networks, the time of membership in social networks, age, ethnicity, marital status, education and body management, with a confidence level of 99%, the direction of the positive relationship and the intensity of the relationship is moderate. is The results of the research indicate that there is a difference between the average of body management in people with different marital status (sig<0.05) in such a way that single people have more tendency to body management compared to others. And people aged 21 to 25 years are more inclined to body management, compared to people 26 to 30, 31 to 35 and over 40 years old. Other findings of the research show that there is no significant difference between the socio-economic base and women's body management with a confidence level of %95.Keywords Virtual Social Networks, Body Management, Cosmetic Surgery, Weight Control, Appearance Cover.
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