علی بادی زاده

The purpose of this study is to design a model to explain the indicators of brand value creation in the Iranian textile industry, to identify the dimensions, components and the indicators of brand value, measuring the dimensions, components and indicators of brand value. The research method in this study is descriptive-exploratory using ground data theory (grounded theory). The study population is the Iranian textile industry. The final research model includes the three main dimensions of customer, organization and government. The results obtained from the correlation of factors also showed that value from the customer's point of view, value from the organization's point of view and value from the government's point of view have the most role and effect in brand value development, respectively. Factors showed issues related to import and export, cost management, insurance and tax issues, administrative bureaucracy, human resources, technology, customer emotional factors and performance expectations factors are considered to be of higher rank and importance for brand value creation from the evaluators' point of view, respectively.

Purpose: The purpose of research is to observe the influence of public trust on accepting KBOs. The implementation method of the research is descriptive (non-experimental) and with correlation analysis model formed by structural equations used the least minor squares. Methodology: The participants of the survey were consumers of KBO services. According to Cochran formula for unspecified society ,384 individuals were chosen as statistical sample selected totally random. From 384 questionnaires distributed ,370 were answered and 14 others were discarded due to many unanswered questions. In due course 370 questionnaires were processed. To measure social trust, Safarinia and Sharif questionnaires were used. (1389). due to receptivity of knowledge-based organizations, researcher-made questionnaire were utilized. this questionnaire contains 5 elements which composed based on available questionnaire. We realized there is a meaningful and significant relation between KBO admission and all aspects of social trust. the influence of social trust on KBO’S admission was positive and meaningful. The influence of social trust on KBO’s admission is positive and meaningful. Findings: According to the results,72% Variance model in knowledge-based organizations admission were indicated by Research model. Therefore, we realized strengthening social trust will bring acceptance to KBO’s presence. Discussion: In this regard, managers and officials in KBOs must concentrate on gaining and obtaining social trust in case of adequate social acceptance.