تحلیل تاثیر بسته بندی دست بافته ها با استفاده از ظرفیت های گرافیکی نقوش بومی بر تبلیغات فرهنگی (مطالعه موردی دست بافته های استان بوشهر)
آرشیو
چکیده
فرش دستباف علاوه بر جنبه های هنری و خلاقانه، از نظر اقتصادی اهمیت بسیاری دارد. این کالای هنری با همه ی ارزش ها و ویژگی های خاص خود به عنوان نماد برجسته ایران، نیاز به آگاهی رسانی و شناسایی اصولی آن، به متقاضیان دارد. اهل فرهنگ برای حفظ این هنر اصیل نخست باید آن را از حیث فرهنگی در جامعه نهادینه کنند. در این تحقیق مطالعه ی موردی در خصوص نقوش دستبافته های شول که شهرت جهانی دارند، صورت گرفته و کوشیده شده است تا با استدلال و ارائه نمونه هایی از نقوش و استفاده از ظرفیت های گرافیکی آن ها در طراحی بسته بندی، نشان دهیم چگونه با بهره گیری تخصصی و حرفه ای از نقوش دستبافته های هرمنطقه در بسته بندی همان محصولات و یا مشتقات آن ها می توان نقوش اصیل را در ذهن مخاطب ثبت و ایشان را با انواع نقوش مناطق مختلف آشنا کرد. گردآوری اطلاعات در این مقاله به روش کتابخانه ای جمع آوری شده اند و طرح هایی پیشنهادی برای بسته بندی چند مورد دستبافته و همچنین محصولات جانبی با استفاده از ظرفیت های گرافیکی نقوش بومی (دستبافته های شول) که توسط مولفین طراحی شده است، ارائه شده، که توسط پرسشنامه به همراه تصویر بسته بندی ها، در مولفه های افزایش فروش ( اقتصادی )، شناساندن نقوش، شناساندن رنگبندی و تاثیرات اجتماعی بر مشتریان، در اختیار مخاطبین هدف در استان بوشهر قرار گرفت و توسط 130 نفر بر اساس طیف لیکرت ارزیابی شدند. روایی پرسشنامه توسط صاحبنظران (اساتید راهنما و اقتباس از نمونه های مشابه) تایید گردید و پایایی پرسشنامه توسط روش آلفای کرانباخ معادل 0.758 محاسبه گردید. نتایج این پژوهش می تواند به خریدی هوشمندانه، آگاهانه و متعهدانه منجر شود.Analysis of hand-woven packaging, using the graphic capacities of local designs, on cultural advertisements and introduction of original local designs (Case Study weavings of Bushehr Province)
In addition to artistic and creative aspects, handmade carpets are of great economic importance. This art product with all its special values and features as a prominent symbol of Iran, needs to inform and identify its principles to applicants. To preserve this original art, the lettered inhabitants must first institutionalize it culturally in society. In this research, a case study has been done on Shool hand-woven patterns that are worldwide well-known, and an attempt has been made to show how by using reasoning and providing examples of patterns and using their graphic capacities in packaging design. Specialized and professional collection of hand-woven designs from each region in the packaging of the same products or their derivatives can be recorded original designs in the mind of the audience and familiarize them with a variety of designs in different regions Data collection in this article has been collected in library method and suggested designs for packaging several hand-woven items as well as by-products using the graphic capacities of native designs (Shool hand-woven) designed by the authors are presented. Which was provided to the target audience in Bushehr province by a questionnaire along with the image of packaging, in the components of increasing sales (economic), identifying patterns, identifying color and social effects on customers, and was evaluated by 130 people based on the Likert scale. The validity of the questionnaire was confirmed by experts (supervisors and adapters of similar samples) and the reliability of the questionnaire was calculated by Cronbach's alpha method equal to 0.758. The results of this research can lead to smart, informed and committed shopping.In addition to artistic and creative aspects, handmade carpets are of great economic importance. This art product with all its special values and features as a prominent symbol of Iran, needs to inform and identify its principles to applicants. To preserve this original art, the lettered inhabitants must first institutionalize it culturally in society. In this research, a case study has been done on Shool hand-woven patterns that are worldwide well-known, and an attempt has been made to show how by using reasoning and providing examples of patterns and using their graphic capacities in packaging design. Specialized and professional collection of hand-woven designs from each region in the packaging of the same products or their derivatives can be recorded original designs in the mind of the audience and familiarize them with a variety of designs in different regions Data collection in this article has been collected in library method and suggested designs for packaging several hand-woven items as well as by-products using the graphic capacities of native designs (Shool hand-woven) designed by the authors are presented. Which was provided to the target audience in Bushehr province by a questionnaire along with the image of packaging, in the components of increasing sales (economic), identifying patterns, identifying color and social effects on customers, and was evaluated by 130 people based on the Likert scale. The validity of the questionnaire was confirmed by experts (supervisors and adapters of similar samples) and the reliability of the questionnaire was calculated by Cronbach's alpha method equal to 0.758. The results of this research can lead to smart, informed and committed shoppingIn addition to artistic and creative aspects, handmade carpets are of great economic importance. This art product with all its special values and features as a prominent symbol of Iran, needs to inform and identify its principles to applicants. To preserve this original art, the lettered inhabitants must first institutionalize it culturally in society. In this research, a case study has been done on Shool hand-woven patterns that are worldwide well-known, and an attempt has been made to show how by using reasoning and providing examples of patterns and using their graphic capacities in packaging design. Specialized and professional collection of hand-woven designs from each region in the packaging of the same products or their derivatives can be recorded original designs in the mind of the audience and familiarize them with a variety of designs in different regions Data collection in this article has been collected in library method and suggested designs for packaging several hand-woven items as well as by-products using the graphic capacities of native designs (Shool hand-woven) designed by the authors are presented. Which was provided to the target audience in Bushehr province by a questionnaire along with the image of packaging, in the components of increasing sales (economic), identifying patterns, identifying color and social effects on customers, and was evaluated by 130 people based on the Likert scale. The validity of the questionnaire was confirmed by experts (supervisors and adapters of similar samples) and the reliability of the questionnaire was calculated by Cronbach's alpha method equal to 0.758. The results of this research can lead to smart, informed and committed shopping
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