This study aimed to the effect of sports managers' literacy on the performance of football clubs in Iranian leagues. The method of this research was descriptive-correlational. The statistical population consisted of all managers of football clubs in Iranian leagues. 267 questionnaires were distributed among managers as the research sample.The research instruments included a questionnaire on sports managers' literacy (semi-researcher-made) and the performance of sports clubs (Shafiee et al., 2013). The tool's validity was confirmed using the opinion of experts. Smart PLS 3 software was used to analyze the data and the relationships between the variables. Findings showed that respectively, media literacy (Path coefficient: 0.88; T-Value: 7.65); Technology Literacy (Path coefficient: 0.78; T-Value: 5.87); Legal Literacy (Path coefficient: 0.76; T-Value: 5.19); Managerial literacy (Path coefficient: 0.67; T-Value: 3.50), and financial literacy (Path coefficient: 0.62; T-Value: 2.53) had significant effects on the performance of football clubs. Based on the findings, it was found that sports managers should use a variety of literacy in different areas of decision-making and face different problems to provide the ground for better success and performance of the club.
