Value dimension

The purpose of this research is to identify the components and indicators of social marketing in small and medium businesses with a resistance economy approach. This research is philosophically positivist with an inductive approach. The current research, from the point of view of the objective, is a descriptive research that has been conducted in a mixed manner. The method of data collection in this research was library and field through interviews with 30 university experts in the fields of management and marketing, organizational experts, management and economics, including top managers, experts, professors and related in the field of management and economics, who the purposeful sampling method was chosen by snowball method. The findings of this study showed four dimensions in the form of 12 components and 46 indicators. The quality dimension has four components: "Technical quality", "Execution quality", "Communication quality" and "Marketing quality", the value dimension has two components: "functional value" and "Emotional value", the behavioral dimension has four components: "Audience cooperation". Motivational desire", "Tension tolerance" and "Customer attitude" and communication dimension are also two components of "Creativity and innovation" and "Democracy". Therefore, based on the results obtained from the research findings, it is suggested that arrangements be made based on knowledge and communication and information innovations to promote social marketing in small and medium businesses with a resistance economy approach.

Introduction: Ethics in the work environment plays a fundamental role in the growth and development of an organization. For this reason, managers and employees should pay special attention to this issue. This is especially important in scientific and educational centers. Therefore, the purpose of this research is to investigate the level of attention paid to the various dimensions and components of professional ethics among the employees of scientific and educational centers. Material and Methods: The current research is applied and in terms of the nature of descriptive-analytical research. The statistical population included the employees of Razi University of Kermanshah, among whom 108 people were randomly selected as the research sample. The data collection tool was a questionnaire, and finally the data were analyzed using the one-sample t-test method in SPSS software. Results: After the inferential analysis, the null hypotheses were rejected and the research hypotheses were confirmed. This means that the dimensions of professional ethics were realized in Razi University and the communication dimension had the highest score and the personality dimension had the lowest score. Conclusion: Ethics in the work environment refers to the set of principles and values ​​that regulate people's behavior and working relationships and guide professional interactions. Undoubtedly, the professional ethics of employees in different dimensions of personality, social, communication and value will bring important functions such as strengthening working relationships, promoting cooperation and interaction, increasing trust and maintaining the credibility and reputation of the scientific-educational center.