Small and Medium Businesses

In the technology-driven industries like automotive industry, the success of the companies depends on their ability to provide new and continuous innovations to the market. In this regard, technological capabilities lead to a competitive advantage. The purpose of this study is to identify the effective factors in the technology assessment based on the dynamic capabilities of small and medium automotive supply chains. In this study, by using the principal components analysis (PCA) method, the identification of the important factors according to the views of automotive industry experts has been addressed. The results show that from the perspective of dynamic capabilities, Absorbency and learning, Innovative capability and integration capabilities are the most effective factors. In terms of technology assessment, Processes and organizational structure and level of technology development are the most important factors identified in order to assess the technology of these companies. In addition, in this study, due to the effective factors, a new technology assessment model with dynamic capabilities approach has been proposed and a relevant questionnaire has been developed. The results of reliability analysis show that the proposed questionnaire has an appropriate accuracy and reliability in technology assessment of small and medium automotive supply chain companies.

The purpose of this research is to identify the components and indicators of social marketing in small and medium businesses with a resistance economy approach. This research is philosophically positivist with an inductive approach. The current research, from the point of view of the objective, is a descriptive research that has been conducted in a mixed manner. The method of data collection in this research was library and field through interviews with 30 university experts in the fields of management and marketing, organizational experts, management and economics, including top managers, experts, professors and related in the field of management and economics, who the purposeful sampling method was chosen by snowball method. The findings of this study showed four dimensions in the form of 12 components and 46 indicators. The quality dimension has four components: "Technical quality", "Execution quality", "Communication quality" and "Marketing quality", the value dimension has two components: "functional value" and "Emotional value", the behavioral dimension has four components: "Audience cooperation". Motivational desire", "Tension tolerance" and "Customer attitude" and communication dimension are also two components of "Creativity and innovation" and "Democracy". Therefore, based on the results obtained from the research findings, it is suggested that arrangements be made based on knowledge and communication and information innovations to promote social marketing in small and medium businesses with a resistance economy approach.