Attraction

The importance of perceiving and knowing children visiting museums in Iran, inform researchers about the shortcoming of fundamentals in this regard, and despite the many potentials of this area, Children's visit to Museums in Iran is facing serious obstacles considering such shortages. In this regard, it seems very important to understand the importance of considering children as museum visitors. According to recent literature and perspectives advanced by experts related to this topic, all with the intent to broaden the views of museum professionals, this presentation wants to clarify the main results of these investigations which include: • Innovations of museums for children during their visit to learn and discover cultures • Children's criteria for visiting museums, and service quality factors (PhD thesis of researcher: Quality approach in the development of children's visit model), • Social and cultural influences in shaping society, The results offer a framework as a point of departure for understanding children in museums. To sum up, it can be said that museums have important entities for children's attractions, which with proper planning, attention and investment, can turn into young audiences' spotlight.

This study aimed to evaluate the impact of cultural advertisements on tourist attraction, focusing on their effectiveness in conveying the unique cultural aspects of a destination. A descriptive study using a structured questionnaire was conducted with a sample of tourists who have been exposed to visual media advertising of tourist destinations. Orams and Page’s (2000) Tourists Questionnaire, included questions related to the awareness, appeal, and influence of visual media advertisements on their travel decisions. The results of the study indicated that modern visual media advertising plays a significant role in attracting tourists to destinations. The majority of respondents was aware of visual media advertisements and found them appealing. Furthermore, a significant number of respondents reported that visual media advertisements influenced their travel decisions.The results showed that the advertising media with the greatest impact in terms of attracting the audience and tourists included the website, television, Instagram, location symbols, environmental graphics, Telegram, cameras, YouTube, special tourism channels and Facebook. The study revealed that the modern visual media advertising is effective tool for attracting tourists to destinations. From a sociological point of view, these media play an important role in promoting cultural development and growth. It is important for destination marketers to utilize visual media platforms effectively to reach a wider audience and promote their destinations.