مطالب مرتبط با کلیدواژه

tourist destinations


۱.

Evaluation of the Phantasm and Branding of Tourism Destinations (case study: South Khorasan Province, Iran)(مقاله پژوهشی دانشگاه آزاد)

کلیدواژه‌ها: Tourist Branding South Khorasan Province tourist destinations

حوزه‌های تخصصی:
تعداد بازدید : ۲۳۱ تعداد دانلود : ۱۳۴
Nowadays, the tourism branding has such importance for governments that annually they spend a lot of financial resources to building the brands although their efforts don’t reach to the desirable results. This study aims at evaluating the phantasm and branding of tourist destinations in the South Khorasan Province in Iran. An applied qualitative methodology was used to carry out the data foundation analysis. 100 tourists, who had visited the South Khorasan Province, were interviewed. In the interviews, the identification and assessment of tourist phantasm were determined for each county and accordingly it was suggested to establish the required infrastructure, and services according to tourists' view. The Results showed that phantasms such as “agricultural products, desert hiking, higher education, astronomy and mineral resources” had a high priority in the building of tourist branding in the study area. Therefore, decision-making and planning at macro level should define the Destination brand and at the micro level Province tourism projects should be done in accordance with these brands and priorities.
۲.

Evaluating the Impact of Cultural Advertisements in Modern Visual Media on Tourist Attraction: A Descriptive Study(مقاله علمی وزارت علوم)

کلیدواژه‌ها: visual Media Advertising tourist destinations Attraction Cultural Development

حوزه‌های تخصصی:
تعداد بازدید : ۱۷ تعداد دانلود : ۲۴
This study aimed to evaluate the impact of cultural advertisements on tourist attraction, focusing on their effectiveness in conveying the unique cultural aspects of a destination. A descriptive study using a structured questionnaire was conducted with a sample of tourists who have been exposed to visual media advertising of tourist destinations. Orams and Page’s (2000) Tourists Questionnaire, included questions related to the awareness, appeal, and influence of visual media advertisements on their travel decisions. The results of the study indicated that modern visual media advertising plays a significant role in attracting tourists to destinations. The majority of respondents was aware of visual media advertisements and found them appealing. Furthermore, a significant number of respondents reported that visual media advertisements influenced their travel decisions.The results showed that the advertising media with the greatest impact in terms of attracting the audience and tourists included the website, television, Instagram, location symbols, environmental graphics, Telegram, cameras, YouTube, special tourism channels and Facebook. The study revealed that the modern visual media advertising is effective tool for attracting tourists to destinations. From a sociological point of view, these media play an important role in promoting cultural development and growth. It is important for destination marketers to utilize visual media platforms effectively to reach a wider audience and promote their destinations.