Latent Dirichlet Allocation

Large number of semantic relatedness measures have been presented since the last decades.  In spite of an extensive number of studies that have been conducted in this field, the understanding of their foundation is still limited in real world applications. In this paper, the state-of-the-art semantic relatedness measures are surveyed and in the following a unified topic-based models is proposed to highlight their equivalences and propose bridges between their theoretical bases. Presentation of a comprehensive unified approach of topic based models induces readers to have common understanding of them in spite of the complexities and differences between their architecture and configuration details. Moreover, it may underlie fundamental development of these models. Comprehensive experiments in application of semantic relatedness of geographic phrases have been conducted to evaluate topic based models in comparison to ontology-based models. Based on the obtained results, not only topic-based models in comparison to ontology-based models confront with fewer restrictions in real world, but also their performance in computing semantic relatedness of geographic phrases is significantly superior to ontology-based models. 

This paper examines recent literature in the quest to uncover emerging patterns in the use of business intelligence in marketing. We conducted searches in pertinent academic journals and identified 1044 articles published between 2000 and 2023. To sift through this substantial body of work, we employed text mining techniques to extract pertinent terms in the realms of business intelligence and marketing. Additionally, we applied latent Dirichlet allocation modeling to categorize the articles into various pertinent topics. This analysis was performed within the domains of marketing and business intelligence. This approach enabled us to discover connections between terms and topics, which in turn allowed us to generate hypotheses regarding future research directions. To validate these hypotheses, we gathered and closely examined relevant articles. By pinpointing current research areas, this study underscores potential avenues for future investigation. The findings reveal that the predominant trend in business intelligence applications for marketing is the utilization of business intelligence systems, with a particular emphasis on marketing planning to enhance marketing strategies. Additionally, there is considerable interest in areas such as pricing models for marketing, enhancing brand value through effective social media marketing, employing predictive algorithms for customer data analysis, and harnessing big data for marketing analytics.