Digital tools

The main goal of the given research is to conduct cross-cultural analysis of financial support mechanisms in Europe in order to develop practical recommendations, focused on SME recovery, for emerging markets, in particular Ukraine. The article examines the main effects of pandemic on economy, focusing on business disruption, in particular SME. The financial flows as a response on anti-pandemic prevention measures were analyzed all over the world through digital tools, namely BI, as well as differentiation of support measures. The general fall in the main macroeconomic indicators was indicated for European countries and the deep analysis of financial support mechanisms provided by states was conducted. Taking into account research results, it was revealed that complex policy mechanisms were developed mainly by advanced economies while emerging markets, in particular Ukraine, do not have the effective mechanisms aimed at eliminating negative effects of pandemic. So, on the basis of conducted analysis the practical recommendations for emerging markets, in particular Ukraine, were developed using relevant European experience

This paper presents the results of a virtual ethnographic study developed in an online classroom in a public university in Brazil. The online activities aimed to help 70 students to develop English oral skills in a 60-hourcoursetaught along 15 weeks using the Moodle Language Management System (LMS). After the initial weeks, and some dropouts, there were 59 participants in this study. The course was planned and managed by the authors of this article and some modifications were made along the experience in face of unexpected changes in the learning environment. Having as theoretical support complexity, connectivism, and learning ecology, we assessed digital tools for oral communication and verified that they had a positive impact on language learningand increased learners’ opportunities for language practice. The tools not only contributed to the development of the students’ oral skills but also decreased their anxiety when speaking English

The condition of the hotel's competitiveness is a strong brand. The introduction of digital marketing in the strategy of hotel branding creates new opportunities for hotels when interacting with guests through digital channels. The purpose of this study is to develop theoretical and practical measures to improve the effectiveness of marketing strategies in hotel branding using digital tools. To achieve the goal of the study was conducted research on targeted branding some of the largest hotel chains. The results of the analysis showed that in the process of branding at each stage the corresponding goals have achieved by means of advertising, marketing, public relations management, personnel selection, corporate culture.This study substantiates the main tools of the strategy of the Digital Marketing and Sales. The brands need to constantly monitor changes in market positions and audience sentiment using all the features and channels. The priorities should be implemented by performing key tasks, in particular such astimely measurements as far as brand experience has a positive effect on customer satisfaction and loyalty.

This paper presents the results of a virtual ethnographic study developed in an online classroom in a public university in Brazil. The online activities aimed to help 70 students to develop English oral skills in a 60-hourcoursetaught along 15 weeks using the Moodle Language Management System (LMS).After the initial weeks, and some dropouts, there were 59 participants in this study. The course was planned and managed by the authors of this article and some modifications were made along the experience in face of unexpected changes in the learning environment. Having as theoretical support complexity, connectivism, and learning ecology, we assessed digital tools for oral communication and verified that they had a positive impact on language learningand increased learners’ opportunities for language practice. The tools not only contributed to the development of the students’ oral skills but also decreased their anxiety when speaking English.