مطالب مرتبط با کلیدواژه

Trend


۱.

From Kafka’s Bureaucracy to Huxley’s Totalitarianism

نویسنده:

کلیدواژه‌ها: Kafka Huxley Bureaucracy Totalitarianism Trend

حوزه های تخصصی:
تعداد بازدید : ۲۹۴ تعداد دانلود : ۱۸۲
Cross comparison of works of art and literature has stabilized itself as an outstaning field which has attracted many researchers. Intellectuals and their works have contributed to the revelation of current themes of the communities of their times. This paper has tried to detect the thematic commonalities of Franz Kafka’s the Metamorphosis and Aldous Huxley’s Brave New World regarding modern man’s obsessions. Based on the theoretical views and content analysis of the two works, the research reveals the illustration of the serial and linear world trend from bureaucracy as the initial offshoot of modernism to totalitarianism as a global movement which is detected in dystopian literary works as the commonality of the two writers. The two writers have deployed similar fiction elements, namely characterization and theme, to achieve these goals. On the line of their artistic endeavour, their reflection of such trends in the two selected works shed light of the clarification, manifestation, prognostication, and the possible eradication of these modern man’s obsessions.
۲.

Virtual & Cyber Whistle Blowing Role of Brand Hate among Home Appliance Customers(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Brand Hate ambivalence MADM Trend Home appliances

حوزه های تخصصی:
تعداد بازدید : ۱۰۷ تعداد دانلود : ۸۹
The primary reasons for this review are ID, displaying and positioning of variables impacting the brand disdain. To do this, mixed approaches of qualitative and quantitative have used. In the qualitative approach, the grounded theory method has considered. Hence, the opinions of 18 sale managers in the field of home appliance, as experts, collected and analyzed. The results of analyzing in 3 steps of grounded theory with MAXQDA software revealed that 14 variables affect the brand hate which are placed in 3 groups of casual condition, external factors and main variables. The results of this section was approved by 10 indicators of Strauss and Corbin. In the next section, for understanding the importance and rank of each variables in brand hate, MADM method has used. The results of this section showed that among main variables, experimental avoidance; among casual condition, marketing and advertisement and among external factors, competition had highest importance.