Consumerism

The main objective of human beings as absolute entities is related to our urge for survival, because in a material sense we are not self-supporting, but completely dependent on what nature offers us. In earlier times survival instincts meant that we lived as hunters, guided by our functional antennas (hunger, thirst, fatigue, sexual feelings, etc.). Today, this activity can be described as economically motivated, basically including everything that can be assumed to be serviceable, so it must therefore be construed very broadly – not merely providing in our primary needs, but everything else that is necessary for this. As our human society becomes more complex and more prosperous, secondary activities to attain the primary necessities of life become more comprehensive. In our present day and age they are even so multi-faceted that we can now expect to be occupied with such activity for perhaps the greatest part of life, possibly even without being truly aware of it on a daily basis.

This paper compares the thought of Miff and Mutahhari, particuiar/y their vie1vs of moral education, higher sentiments, and their common values. Itfurthermore argues that Miff and Mutahhari both provide a strong basis for a critique of the consumerivation of culture, ivhich often happens in a giobaiized econ