مطالب

Social media and social networking sites have become a vital part in everyone’s daily life and users of social networks are increasing. This study aims to review and highlight the importance of public libraries presence on social media, and public libraries crucial awareness on online marketing to market their various services, raise awareness and create a community according to each social media platform being used . This study focuses on helping public libraries in Saudi Arabia that lack the true understanding on how to implement social media as a part of their marketing plan, use social media features to create an online community and connect with their patrons to comprehend the basic marketing tools used online, and the benefits of public libraries online social presence and review previous public library marketing  implementations and methods through social media and social networking sites in building a community. Using a content analysis methodology, we reviewed the definition of marketing, marketing tools, social networking sites and previous library methods implemented on social media and the benefits of creating an online presence for libraries. We also highlighted the limitations facing libraries and an efficient method of social media engagement analysis. This study’s results indicate that public libraries in Saudi Arabia can enhance their online presence on social networking sites by implementing the correct content marketing method for each social media platform and the importance of training public library staff on the usage of social media to satisfy customer needs and therefore build a connection with patrons online which further more builds a community. organization, representation, realization and protection of interests and rights of citizens

The purpose of this paper is to measure the relationship between the functional service recovery and technical service recovery towards customer satisfaction in banking industry. Both functional and technical is equally important in service quality especially in service recovery. The competition among the banking industry especially in major cities in Malaysia is very crucial. The study was conducted in Kuala Lumpur based on the top 10 banks based on the market share. 250 questionnaire distributed but only 212 were usable for the data analysis. The results indicated that both functional and technical service recovery plays important role towards customer satisfaction. Banking services or any financial institution should have focused on both elements in order to provide excellent services that may contribute to customer satisfaction and in the long term lead to customer loyalty

This study focuses on the consumer experience of telecommunications service quality in Malaysia. Malaysia's penetration rate has gone over 100 percent, meaning that each person in Malaysia has at least one account registered with the telecommunications provider. Telecommunications industry competition is becoming fierce as there is a limited market available to share among the industry players. This study used a quantitative approach, using a questionnaire to collect data through random sampling. One hundred and fifty available respondents received, using SEM-PLS analysis. Results indicate that customers are more concerned with service quality and trust than brand image and price. Brand image and price did not impact consumer loyalty. One of the critical factors is that the facilities and packages provided are approximately the same price ranges for almost similar coverage areas. The service provider will use the outcome for their ongoing long-term plan.

Digital Transformation has not been foreign to people in emerging economic growth, especially SME entrepreneurs in developing countries such as Malaysia. Digital transformation adoption is a way for an enterprise to improve the use of technology in a better way. But as the digital revolution has been evolving, there are still a few entrepreneurs who neglect it. The purpose of the present study is to investigate the factors affecting the adoption which is (competitive pressure, technology advancement, cost minimization, and environmental influence) on digital transformation adoption among SMEs in Malaysia. The relationship also consists of a moderating effect which is environment shock (pandemic covid-19) between the independent variable and dependent variable. The study also provides some knowledge for a deeper understanding of digital transformation and a guide to all SME entrepreneurs and others.

The main goal of the given research is to conduct cross-cultural analysis of financial support mechanisms in Europe in order to develop practical recommendations, focused on SME recovery, for emerging markets, in particular Ukraine. The article examines the main effects of pandemic on economy, focusing on business disruption, in particular SME. The financial flows as a response on anti-pandemic prevention measures were analyzed all over the world through digital tools, namely BI, as well as differentiation of support measures. The general fall in the main macroeconomic indicators was indicated for European countries and the deep analysis of financial support mechanisms provided by states was conducted. Taking into account research results, it was revealed that complex policy mechanisms were developed mainly by advanced economies while emerging markets, in particular Ukraine, do not have the effective mechanisms aimed at eliminating negative effects of pandemic. So, on the basis of conducted analysis the practical recommendations for emerging markets, in particular Ukraine, were developed using relevant European experience

Before the advent of Modern Science, philosophy ruled over sciences. But, after the emergence of modern science, with the appearance of philosophers like Locke and Hume, empiricism which relied only on sense data became prevalent in most scientific circles. This was fortified by the advent of positivism of Aguste Comte which gave value only to the knowledge obtained from sensory experience. Thus, philosophy lost its status among scientists. But with the emergence of some schools of philosophy of science in the second half of the twentieth century, it became evident that all sciences are based on some general supra-scientific (metaphysical) principles. Then, some eminent physicists recognized the significant role of philosophy and several coalitions was formed between some eminent philosophers and physicists in several important universities of UK and USA, which has yielded fruitful results. With the revival of philosophy, religious studies, too, got momentum, and theists have used philosophical arguments to refute the challenges of atheists against theism.

The purpose of this article is to examine the close connection between the science of psychology, especially Gestalt psychology, and phenomenology in the thinking of twentieth-century French philosopher and phenomenologist Maurice Merleau-Ponty. This philosopher established his own philosophy under the influence of significant advances in psychology on the one hand, and also under the influence of Husserl's phenomenology. Understanding the philosophy of this philosopher without understanding the close relationship between psychology and phenomenology, especially in the matter of the living body, will lead to a lot of misunderstanding in reading his views. In this article, we tried to show this close relationship in the thought of this thinker. We know, of course, that he criticized Husserl's phenomenology and Gestalt psychology, and argued that psychology fails to understand the nature of the human mind.

The relation of the many and the one, difference and identity, multiplicity and unity, particularity and universality, and finally that of negativity and negativity of negativity through reason and history is the core of Hegelian Absolute which is still an inevitable philosophical source to deal with most of the contemporary ontological problems. The article’s claim consists of two parts: Absolute is internally a retrospective totality of the System, on the one hand, and it is intertwined with a prospective negativity in a reciprocal relationship, on the other hand. Therefore, Absolute would be an absolute totality and an ongoing openness to the future at the same time. This article explains how Hegel’s articulation of the absoluteness is still a challenging ontological problem since it would simultaneously include both totality and negativity.