امیرحسام بهروز

Purpose : This study aimed to investigate the impact of change management on organizational innovation and performance, examining the mediating role of employees' innovative behavior in the context of the digital age. Method : This research was applied in purpose and utilized a survey method for data collection. The statistical population consisted of managers and employees of Science and Technology Parks (STPs) across the country. The sample size (n=210) was determined using the standard technique for structural equation modeling (SEM), which recommends 10 to 15 observations per questionnaire item. After confirming the validity and reliability of the measurement tool, the data were analyzed using SmartPLS software. Findings : The findings demonstrated that change management exerts a significant positive effect on organizational performance, organizational innovation, and employees' innovative behavior. Furthermore, employees' innovative behavior was found to significantly enhance both organizational innovation and performance, while organizational innovation itself had a positive impact on performance. Mediation analysis confirmed that the relationships between change management and organizational performance are partially mediated through two pathways: directly through employees' innovative behavior and indirectly via the sequential influence on organizational innovation. Conclusion : The study concludes that in the digital age, implementing effective change management practices is crucial. Such practices foster innovative behaviors among employees, which subsequently promote organizational innovation and, ultimately, lead to improved overall organizational performance.