SUBJECT & OBJECTIVES: With the development of technology, it is expected that artificial intelligence will be able to analyze models of emotional relationships, such as love, and respond to users’ requests to create a personalized intelligent beloved with a physical body; a phenomenon named in this study as Intelligent Artificial Beloved (IAB). It can be designed and used as a dedicated companion aligned with the characteristics of the human user. The research's main question is: what philosophical and ethical consequences will the development of IAB entail? METHOD & FINDING: The research benefited from a descriptive-analytical method. Notably, this phenomenon has positive and negative consequences. The advantages of IAB include the ability of a personalized intelligent beloved to adapt to an individual’s variable and fluid requests, and expanding the boundaries of realizing ‘human desires’, i.e., the ability to create features in the artificial beloved that cannot occur or be externally realized in natural humans. The following items might be considered as challenges of IAB: 1. Weakening genuine romantic relationships among ‘natural human individuals’ 2. Immersion in an ‘intelligent artificial life’ and weakening the ‘natural lifestyle’ 3. The guidance and management of the ‘wants and lives of romantic users’ by the AI 4. Developing a competitive space between natural and artificial lovers or beloveds. CONCLUSION: Although IAB has advantages, neglecting its philosophical and ethical consequences can overshadow these benefits and cause individual and social harm. Proper cultural awareness and macro-level policymaking can be useful in responsibly managing this phenomenon.
