نقش ساماندهی مشاغل غیررسمی خیابانی در توسعه گردشگری خوراک با رویکرد پایداری اقتصاد شهری (مطالعه موردی: شهر تهران) (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
امروزه گردشگری خوراک به عنوان یکی از عوامل جذابیت مقاصد گردشگری و ارتقای تجربه گردشگران شناخته می شود. ساماندهی مشاغل غیررسمی خیابانی می تواند نقش مهمی در توسعه پایدار این نوع گردشگری ایفا کند و موجب افزایش رضایت بازدیدکنندگان شود. بنابراین ساماندهی این مشاغل در بهبود تجربه گردشگران و ارتقای کیفیت خدمات گردشگری حائز اهمیت است. مطالعه حاضر با هدف بررسی نقش ساماندهی مشاغل غیررسمی خیابانی در توسعه گردشگری خوراک صورت گرفته است. جامعه آماری پژوهش شامل گردشگران و بازدیدکنندگان غذای خیابانی از مقصد گردشگری خیابان 30 تیر شهر تهران بود که تعداد نمونه بر اساس فرمول محاسبه حجم نمونه برای جامعه آماری نامحدود تعداد 384 نفر محاسبه شده است که بر اساس روش نمونه گیری غیرتصادفی در دسترس انتخاب شده اند. ابزار جمع آوری اطلاعات در این مطالعه پرسشنامه محقق ساخته می باشد که روایی و پایایی آن به تأیید رسید. تجزیه و تحلیل داده ها با استفاده از نرم افزار اسمارت پی ال اس[1] صورت گرفت و تأثیر ساماندهی شخصی و جمعی مشاغل غیررسمی بر رضایت از خدمات خوراکی گردشگران مورد بررسی قرار گرفت. نتایج نشان داد که بین ساماندهی شخصی مشاغل غیررسمی و رضایت از خدمات خوراکی ارتباط معناداری وجود دارد (بار عاملی = 582/0، آماره t = 0532/7). همچنین، ارتباط مثبت و معناداری بین ساماندهی شخصی مشاغل غیررسمی و رضایت از خدمات خوراکی (بار عاملی = 486/0، آماره t = 1246/9) و بین ساماندهی جمعی مشاغل غیررسمی و رضایت از خدمات خوراکی (بار عاملی = 181/0، آماره t = 6051/2) نیز مشاهده شد. این یافته ها می تواند به برنامه ریزان و مدیران گردشگری کمک کند تا با توجه به نیازها و انتظارات گردشگران، کیفیت خدمات را بهبود بخشند و در نتیجه، تجربه کلی گردشگران در شهر تهران و خیابان 30 تیر را ارتقاء دهند.Organizing Informal Street Businesses for Food Tourism Development: A Pathway to Urban Economic Sustainability (Case Study of Tehran)
This study examines the impact of organizing informal street businesses on food tourism in Tehran, with a focus on sustainable urban development. The research surveyed 384 tourists on 30 Tir Street using a validated questionnaire. Path analysis revealed significant relationships between both personal and collective organization of street vendors and tourist satisfaction. Personal organization positively influenced satisfaction, enhancing service quality, while collective organization among vendors further improved overall experiences. These results suggest that the structured organization of street vendors can boost service quality, thereby supporting sustainable economic growth in urban areas.
Introduction
Food tourism has become a critical factor in attracting visitors and enhancing their experiences. Informal street vendors play a significant role in this niche, particularly in urban areas where street food culture is prevalent. However, the lack of organization and support for these businesses often leads to challenges in maintaining service quality, which can affect tourist satisfaction.
This study explores how the personal and collective organization of informal street vendors can enhance the overall food tourism experience, particularly in Tehran's 30 Tir Street.
Research Questions
How does the personal organization of informal street vendors affect tourist satisfaction?
What role does collective organization play in enhancing the quality of food tourism services?
Methods and Materials
The study employed a descriptive-correlational research design with a sample of 384 street food visitors selected using non-random convenience sampling. Data were collected through a structured questionnaire validated by experts in the field. Path analysis was conducted to evaluate the relationships between the organization of informal street vendors and tourist satisfaction.
Results and Discussion
The findings revealed a significant positive relationship between personal organization of vendors and tourist satisfaction, highlighting the importance of effective planning and management. Additionally, collective organization among vendors positively impacted service quality, enhancing the overall tourist experience. These results indicate that organizing informal businesses, both individually and collectively, can lead to improved service quality and higher tourist satisfaction. The path analysis model, which illustrates these relationships, is shown in Figure 1 below. The figure demonstrates the influence of personal and collective organization on tourist satisfaction, with significant path coefficients indicating the strength of these effects.
Figure 1. Path Analysis of the Impact of Personal and Collective Organization on Tourist Satisfaction
As depicted in Figure 1, the analysis confirms that personal organization (factor loading = 0.582, t = 7.0532) and collective organization (factor loading = 0.181, t = 2.6051) have a statistically significant impact on improving satisfaction with food services.
Conclusion
The study concludes that organizing informal street vendors significantly contributes to enhancing tourist satisfaction in food tourism, which in turn can support the sustainable economic development of urban areas. It is recommended that training programs focusing on hygiene, food safety, and customer service be provided to street vendors. Additionally, collaborative efforts, such as forming associations or cooperatives, could strengthen vendor capabilities and improve service quality.
Acknowledgments
We would like to express our gratitude to all participants and experts who contributed to this study, as well as the faculty members who provided their valuable feedback.
Conflict of Interest
The authors declare no conflict of interest regarding the publication of this research.
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