برهان آیینی

This article presents a comprehensive analysis of the role and impact of micro-celebrities in the realm of advertising and promotion within the Iranian corporate sector. Grounded in the perspectives of 42 corporate managers specializing in these fields, the study employs grounded theory methodology to explore the multifaceted strategies and challenges associated with leveraging micro-celebrity endorsements in Iran. Through in-depth interviews, the research reveals six key themes: strategic integration of micro-celebrities, cultural compatibility and sensitivity, impact measurement challenges, digital savvy and innovation, ethical considerations and reputation management, and navigating regulatory environments. Our findings emphasize the importance of strategic alignment between micro-celebrities and brand identities, underscoring the need for authenticity and cultural resonance in marketing campaigns. The study also highlights the complexities in measuring the impact of micro-celebrity endorsements and the increasing significance of digital innovation in this domain. Furthermore, it explores the ethical dimensions and reputation management strategies critical in micro-celebrity collaborations, as well as the challenges posed by the unique regulatory landscape in Iran.

It is believed that a considerable part of the American public believe in American exceptionalism, a belief that the United States possesses unique qualities and a special destiny that sets it apart from other nations, often linked to ideals of democracy and freedom. But are there people in the US who are artistically exceptionalist too? We used GSS 2014 survey data and selected those cases that either said they were somewhat proud or very proud of American artistic achievements. Overall, 1043 respondents fell in this category of American artistic exceptionalism and we put their data in a new SPSS file for further analysis. Initially, we held the belief that individuals who espouse American artistic exceptionalism were predominantly male, inclined towards conservatism, and aligned with the Republican party. However, our findings unequivocally refute these preconceptions. In instances such as political leanings and voting patterns, the data demonstrated precisely the opposite trend, revealing that American artistic exceptionalists were more inclined to identify as Democrats rather than Republicans.

AI is developing so fast that philosophers of technology could not keep up with philosophizing it. AI promises to augment human capabilities, offering new insights and efficiencies. However, it also raises concerns about diminished autonomy and decision-making skills. Balancing AI's potential with ethical considerations is crucial to ensure it acts as a tool that enriches, rather than diminishes, human agency. In the present study, we interviewed a group of 62 tech-savvy professionals from Iran's technology sector to see how they think about the relationship between a much more powerful AI in the future and its relationship with human agency. Since these participants were -supposedly- more acquaint with AI and its capabilities, we decided interviewing them would yield important insights. After qualitatively analyzing our data, we came into five main categories of perspectives on AI and future of human agency: Augmentation and Enhancement, Displacement and Dependency, Collaboration and Partnership, Control and Ethics, and, Transformation and Transcendence. For each category, we provided examples from our interviews.