Olena Bilovodska

Globalization is one of the important elements of external environment of the enterprises, that is why it is defined to be the main object of this study. The main signs of globalization in international trade and the qualitative / quantitative changes caused are studied, in particular, attention is paid to the mutual exchange of resources to solve international problems, including environmental ones. The transformation of competitive / monopoly relations under the influence of globalization in the areas of levels of cooperation, the ratio of competition / rivalry, the dependence of competition on innovation, models of competitive behavior are analyzed. The impact of globalization on economic processes of influences redistribution in the markets between residents and nonresidents is investigated, the factors that cause changes in investment activity of nonresidents are identified, namely the direct relationship between changes in the index of economic globalization and the number of foreign enterprises in Ukraine. Based on the research, the identified exogenous factors are complemented by such factors as protection of intellectual property rights and prevention of abuse of intellectual property rights, and endogenous - as a relationship of decisive influence on businesses in specific markets, management awareness of the impact of their transactions on the market and others. It is concluded that globalization does not take into account the national characteristics of individual economies, the resource potential of development, but involves the use of existing benefits, respectively, those who want to become part of it must acquire certain exclusivity, disseminate relevant information, introduce innovation in enterprise management systems, show interest in cooperation with the relevant participant for the development of digitalization, social and economic transformations.

The influence of disintegration processes on the development of regional trade agreements is revealed. Opportunities and threats to cooperation between Ukraine and the EU within the Deep and Comprehensive Free Trade Area at the state level, for enterprises and the population have been identified. To achieve the aim of the research, the method of hypotheses, the method of developing search questions and questionnaires, the method of expert questionnaire survey of government officials, business community and the scientific community were applied in combination with statistical methods of primary information processing and the software SPSS Statistics 23. The aim of article is to identify threats and opportunities of the Ukraine - EU Free Trade Area and priority forms of cooperation. Ukraine is exposed to disintegration tendencies and destabilizing political processes, influence of loss of control over the most industrially developed eastern territories, disruption and severance of established internal economic ties. The efficiency of cooperation forms in ensuring the stability of international economic relations is estimated. Based on results of the study, practical recommendations were developed for both enterprises (micro-level of international cooperation) and for the government (macro-level). In the context of digitalization and informatization in the global environment and the dynamic growth of the IT sector, international cooperation in this area is becoming especially important. According to the results of the study, Ukraine and the EU have mutual economic interests to develop cooperation in the IT field, which requires support and involvement of both parties in improving regulatory conditions and integration mechanisms.