Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study
حوزه های تخصصی:
This study was conducted to evaluate the relationship between loyalty, satisfaction, and commitment with relationship marketing to create value for customers and has been designed to collect data from the questionnaires used . The questionnaires have been distributed among individuals 193 customers, of Port and Maritime Organization in order to analyze the data and present the results of SPSS software and structural equation is utilized. The results of this study show that between 4 variables (trust, commitment, relationship, loyalty) of the costumers, there are significant relation and correlation. Based on the relationship marketing to component development, hypothesis (customer loyalty) has the highest average (3.5984), hypothesis (There is a significant relation between the organization commitment and create value in Port and Maritime Organization) has the lowest average (3.3871). Finally, by performing a statistical theory test for the whole hypothesis, all of them were approved and accepted.