Denis Bertrand

The Covid-19 pandemic has been with us, for almost a year now. It has affected our lives in multiple ways and challenged our achievements as well. Daily life has changed in aspects we never would have imagined. We had to change our habits and behaviors quickly in order to assure the health of our family, our neighbors and the rest of the world. While facing this “unprecedented” situation, there are terms that appear to describe the health crisis and its consequences. This planetary pandemic has also changed human behavior. In this article, we will see how the word Covid-19, a real agent of change in our existence, initiated changes in language and our behavior. Indeed, within the generative process of meaning as envisioned by semiotics, Covid-19 is an actant that crosses the different stages of process, from denomination to discourse. The discursive effervescence of Covid-19 is narrative. It appears as the prototype of the anti-subject. Perfect and absolute embodiment of evil. A single narrative program motivates it: propagation. We also see that Covid-19 is no longer just the anti-subject of this story. It truly becomes the Anti-Sender, leading in the shadows an army of villains, capable of reinventing themselves at one’s leisure. This is a spectacular example of actantial cumulation.