ارزیابی عوامل موثر بر توسعه گردشگری، نمونه موردی: شهر بجنورد (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
رونق گردشگری در هر منطقه تابع شرایط و ویژگی های آن منطقه می باشد بنابراین شناسایی عوامل موثر بر توسعه گردشگری هر منطقه نخستین گام برای توسعه گردشگری آنجا است. پژوهش حاضر سعی دارد، به ارزیابی عوامل تأثیرگذار بر توسعه گردشگری شهر بجنورد با توجه به بستر طبیعی و انسانی منطقه بپردازد. این پژوهش از نظر هدف کاربردی و جزو تحقیقات توصیفی - تحلیلی می باشد. جامعه آماری در پژوهش حاضر دو گروه بودند، گروه اول شامل میزبانان و متولیان واحدهای گردشگری که بعد از شناسایی و تعیین مهمترین اماکن و جاذبه های گردشگری شهرستان بجنورد که 75 مورد بودند در مجموع 300 نفر به عنوان نمونه آماری انتخاب شدند و گروه دوم شامل کارشناسان مرتبط با امور گردشگری که در مجموع 50 نفر به عنوان نمونه آماری برای این گروه انتخاب شدند. یافته های تحقیق نشان داد در میان عوامل موثر بر توسعه گردشگری از نظر متولیان، از بین 4 شاخص اصلی، یشترین میانگین مربوط به شاخص زیست محیطی با میانگین 4.1 و کمترین میانگین مربوط به شاخص اجتماعی - فرهنگی با میانگین 3.08 بوده است. همچنین از نظر کارشناسان، در میان عوامل موثر بر توسعه گردشگری، بیشترین میانگین مربوط به "عوامل زیرساختی" با 3.8 و کمترین میانگین مربوط به "عوامل اجتماعی - فرهنگی" و برابر 3.1 بدست آمده است. نتایج نهایی بدست آمده در پژوهش حاضر مشخص شد، عوامل کلیدی اس تراتژیک حاص ل از پژوهش حاض ر می-تواند در کانون توجه مدیران و برنامه ریزان در بجنورد قرارگرفته، امکانی مناسب برای توسعه پایدار منطقه بر پایه گردشگری پدید آورده، موجب دستیابی منطقه به موقعیت مطلوب در زمینه گردشگری در عرصه داخلی و حتی بین المللی و تبدیل خراسان شمالی و شهرستان بجنورد به یک مقصد گردشگری بین المللی پایدار و رقابتی شوند که، موجب شکوفایی اقتصادی گردیده و در نهایت منجر به اشتغال زایی، بهره وری صنایع محلی،افزایش توان اقتصادی شهرستان و به تبع آن افزایش درآمد سازمانهای اداره کننده منطقه گردد.Evaluation of factors affecting tourism development Case study: Bojnourd city
The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,The prosperity of tourism in each region depends on the conditions and characteristics of that region, so identifying the factors affecting the development of tourism in each region is the first step to develop tourism there. The present study tries to evaluate the factors affecting the development of tourism in Bojnourd according to the natural and human context of the region. This research is a descriptive-analytical research in terms of applied purpose. The statistical population in the present study was two groups, the first group includes hosts and trustees of tourism units who after identifying and determining the most important places and tourist attractions of Bojnourd, which were 75, a total of 300 people were selected as a statistical sample and the second group includes related experts. With tourism affairs, a total of 50 people were selected as a statistical sample for this group. Findings showed that among the factors affecting tourism development according to the trustees, among the 4 main indicators, the highest average was related to the environmental index with an average of 4.1 and the lowest average was related to the socio-cultural index with an average of 3.08. Also, according to experts, among the factors affecting tourism development, the highest average is related to "infrastructure factors" with 3.8 and the lowest average is related to "socio-cultural factors" and is equal to 3.1. The final results obtained in the present study showed that the key strategic factors resulting from the present study can be in the focus of managers and planners in Bojnourd, creating a suitable opportunity for sustainable development of the region based on tourism, achieving the desired position of the region. In the field of domestic and even international tourism and the transformation of North Khorasan and Bojnourd city into a sustainable and competitive international tourism destination, which has led to economic prosperity and ultimately leads to job creation, productivity of local industries,
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