A Hybrid Machine Learning Model Optimized with Reinforcement Learning–Enhanced Spider Wasp Optimizer for Customer Value Prediction(مقاله علمی وزارت علوم)
حوزههای تخصصی:
Having an accurate estimation of a customer's worth is one of the more important tasks performed by banks in this modern world, especially with the profound number of customers and the complex nature of transactions, along with the massive variance in transactions. In light of this need, we develop a multi-layer stacked ensemble model specifically designed to improve the predictive performance of banking customers in Iran. The first layer consists of 4 different learners (XGBoost, CatBoost, Random Forest, and Gradient Boosting). Each model has its learning capacity and learns from customer behavior and financial characteristics in complementary ways. The second layer consists of a LightGBM classifier, which fuses (by meta-model) the outputs of the first-layer learners into the final prediction. The second set of model hyperparameters were optimized using a Reinforcement Learning (RL)-based SWO to efficiently search for optimal hyperparameters across a high-dimensional space, which is typically not well-explored using classic optimization strategies. Utilizing a repeated 5-fold stratified cross-validation approach, we were able to achieve strong predictive accuracy: Accuracy = 89.70%; Precision = 92.84%; Recall = 92.46%; F-Score = 92.61%; ROC AUC = 0.9632; all of which surpass the single models. Our results provide evidence supporting the successful application of a multi-layer ensemble with metaheuristic hyperparameter optimization in building a viable and powerful customer valuation tool for banks.