Water consumption behavior

Among different social sectors, students are one of the most important social groups targeted by environmental education. The purpose of this study is to investigate the social factors affecting students' water consumption behavior. The basic research questions were: 1. What is the water consumption level of students? 2. What are the social factors affecting students' water consumption behavior? In terms of methodology, the present research was conducted using a survey method at the first secondary level in girls' schools in Babol city, Mazandaran province, during the spring of 2024. One hundred students were selected as the statistical sample, and a questionnaire was used to collect the required data. The data obtained from the research were described and analyzed using SPSS. The findings of the study showed that the average water consumption behavior of students is at a moderate level. Spearman's correlation analysis confirmed a statistical relationship between the number of family members and water consumption behavior. According to the results of the ANOVA test, there was no significant difference in water consumption behavior based on educational level. The results, based on regression coefficients, showed that perceived moral norms and behavioral control have the greatest impact on students' water consumption behavior. Based on the findings, suggestions were made to strengthen moral norms and increase awareness of the consequences.