Green Organizational Identity

Global environmental concerns and increasing social pressure to conserve natural resources for future generations have compelled organizations to focus more on their environmental performance by adopting sustainable practices. This study aims to investigate the effect of environmentally-specific transformational leadership on green innovative behavior, with the mediating roles of green organizational identity and organizational embodiment, at Shahid Chamran Hospital in Isfahan. The research is applied in purpose and descriptive-correlational in methodology. The statistical population consisted of 170 managers and staff members across various departments of the hospital. Using Cochran’s formula, a sample of 117 individuals was selected. Data analysis and hypothesis testing were conducted through structural equation modeling (SEM) using Smart PLS and SPSS software. Construct validity and reliability tests were conducted to ensure the quality of the questionnaire. The findings revealed a significant direct effect of green transformational leadership on green innovative behavior. However, the mediating effect of green organizational identity and the moderating role of organizational embodiment in this relationship were not supported. Furthermore, green transformational leadership did not significantly influence green organizational identity, nor did organizational identity have a significant impact on green innovative behavior. These results suggest that if Chamran Hospital implements green transformational leadership initiatives to promote pro-environmental behavior among its employees, it can contribute to creating a more environmentally sustainable workplace, thereby reducing ecological harm and promoting a healthier environment.