SWOT Model

Nowadays one of the most important subjects discussed in the field of Management and planning of social and spatial development of cities is strategic schematization, which in case of proper usage can lead to arrangement and optimum usage of the resources and existing possibilities and desirable symphonic constant growth. Strategic schematization is actually systematic methods that cause incorporation and premiership actions considering four important parameters which are internal strengths and weaknesses and external chances and threats. With the help of this schematization we find out where we are, where we need to go and how we should get there. On the other hand one of today’s most important discussions in the world in the field of urban management and extension, according to the growth of urbanization, is the creation of metropolises and their problems and difficulties. The development of ICT contraction and information technology and its specific capability in haltering, controlling, omitting or reducing the difficulties of urban society has caused the idea of electronic cities which is in need of creating electronic organizations which is followed by electronic governments. Because of the unique traits such as exact and quick analyzing of the descriptive information related to them and also urban management needs of today’s society, the GIS positional information systems have changed into a safe tool to patronage the decisions of the reference location. Therefore achieving a complete useful location information system needs a calculated and proper short term and long term schematization. In this process using new methods of strategic schematization which includes analyzing SWOT as surveying and identifying the current situation, valuating and analyzing GIS needs and eventually recording the strategic and massive program can be very effective and solving. In this article surveying this subject and discovering paths towards this achievement has been discussed.

Since tourism causes some positive occupational movements, produces lots of job opportunities and it could have a great amount of effect on the geographical aspect and on people’s lives and society, it is believed that, it is the third and the most dynamic industry in today’s life. The cities specially in developing societies a living place for human kind face with same limitations of source and financial, social condition, it is buffer to vary the non – cultural activities such as tourism . This can be a means to increase job opportunities, decrease poverty and welfare state and social security .This study has been done in one of the scopes of Fars province, Iran. It aimed to investigate what advantages& limitations of the tourism development in Marvdasht city. it also sought to find out how the tourism in this area can be developed .This research was on the basic of descriptive – analytic nature and does have some practical goals .Required data in this field was gathered by library – based method .This study aimed to investigate some strategies to develop the tourism in Marvdasht city and it was done by determining strengths, weaknesses, opportunities and threats by SWOT model .The results of the research revealed that inner elements and outer factors of final scores are located in the ST or competitive scope . The most significant strategies of this scope are: dynamic economics and safe job opportunities by optimum use of tourism capacity.

Since tourism causes some positive occupational movements, produces lots of job opportunities and it could have a great amount of effect on the geographical aspect and on people’s lives and society, it is believed that, it is the third and the most dynamic industry in today’s life. The cities specially in developing societies a living place for human kind face with same limitations of source and financial, social condition, it is buffer to vary the non – cultural activities such as tourism . This can be a means to increase job opportunities, decrease poverty and welfare state and social security .This study has been done in one of the scopes of Fars province, Iran. It aimed to investigate what advantages& limitations of the tourism development in Marvdasht city. it also sought to find out how the tourism in this area can be developed .This research was on the basic of descriptive – analytic nature and does have some practical goals .Required data in this field was gathered by library – based method .This study aimed to investigate some strategies to develop the tourism in Marvdasht city and it was done by determining strengths , weaknesses , opportunities and threats by SWOT model .The results of the research revealed that inner elements and outer factors of final scores are located in the ST or competitive scope . The most significant strategies of this scope are: dynamic economics and safe job opportunities by optimum use of tourism capacity.