ستاره درخشانی

Objective : This study addresses the critical gap in understanding how Industry 4.0 technologies—Artificial Intelligence (AI), Internet of Things (IoT), blockchain, and Extended Reality (XR)—synergistically transform customer-centric supply chains in creative industries (e.g., music, fashion, film). It moves beyond fragmented analysis to develop a unified framework for customer-integrated value delivery. Methodology: A systematic meta-synthesis was conducted following established seven-stage protocols. A targeted search across Scopus and Web of Science (2016–2025) identified relevant literature. After stringent screening and quality appraisal (the Critical Appraisal Skills Programme (CASP) checklist), 59 high-quality publications were analyzed through iterative coding and thematic analysis. Results : The analysis produced a novel framework of five interdependent components: (1) Customer-Integrated Value Creation (e.g., AI co-design), (2) Omnichannel & Immersive Fulfillment (e.g., XR commerce), (3) Dynamic Value Capture Models (e.g., fan-driven financing), (4) Algorithmic & Gamified Community Engagement , and (5) Networked Co-Creation Ecosystems . The framework demonstrates how AI, IoT, blockchain, and XR interconnect to transform linear supply chains into agile, experiential, community-integrated value networks. Conclusion : This study presents the first synthesized framework for Industry 4.0-enabled, customer-centric supply chains in creative industries. It bridges technology, culture, and operations management, offering researchers a structured model for future inquiry and providing practitioners with a strategic roadmap for building responsive, community-driven operations. The research fills a significant literature gap and offers a blueprint for competitive advantage in the digital creative economy.