حسین عادل خانی

حسین عادل خانی

مطالب

فیلتر های جستجو: فیلتری انتخاب نشده است.
نمایش ۱ تا ۱ مورد از کل ۱ مورد.
۱.

Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry(مقاله علمی وزارت علوم)

کلید واژه ها: Marketing Strategy Banking Industry customers

حوزه های تخصصی:
تعداد بازدید : ۲۸۷ تعداد دانلود : ۲۱۷
Increasing competition is one of the characteristics for the market environment in the last few decades. As competition intensifies, decision making and policy making become more complicated for survival or victory in the market, and managers are noticing that short-term plans and incoherent efforts is not enough to solve complex organizational issues. Nowadays, the organizational space, working methods, individual’s relationships, communication-information systems and the adapting unpredictable requirements of the future years must be considered for programming. In this research, 30 Sepah Bank’s marketing strategies explained by experts were evaluated by customers and staff with two separated questionnaires in two stages. The results show that the views of customers and employees are different on the prioritization of strategies.

کلیدواژه‌های مرتبط

پدیدآورندگان همکار

تبلیغات

پالایش نتایج جستجو

تعداد نتایج در یک صفحه:

درجه علمی

مجله

سال

حوزه تخصصی

زبان