تکوین معیارهای زیبایی شناسی صفحات وب ایران (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
بررسی زیبایی در محیط تعاملی وب به معنای توجه به مخاطب به مثابه ی دریافت کننده ای منفعل نیست بلکه به معنی نیاز به روشی برخط است تا بتوان مخاطب را در فرایند طراحی وارد نمود. هدف از پژوهش، پیشنهاد روشی برای اخذ بازخورد مخاطب و تحلیل نتایج به منظور دست یافتن به معیارهای زیبایی شناسی مخاطب محور است. روش تحقیق، توصیفی-تحلیلی، همراه مطالعات کتابخانه ای، پژوهش میدانی و مصاحبه است. جهت تحلیل داده های حاصل از مصاحبه ها، از شیوه ی تحلیل محتوای استقرایی با استفاده از روش پیشنهادی «میرینگ»، در سه مقوله؛ وضعیت حرفه ای، مسایل فنی و ویژگی های زیبایی شناسی استفاده شده است. نتایج نشان داد که آنچه سبب تفاوت رفتارها می شود، ناشی از اختلاف فرهنگی است. از این رو، جهت سازماندهی نظام ادراک بصری و ابزار سنجش سطوح انطباق فرهنگی، سه نظریه ی نشانه شناسی، گشتالت و افردنس که به تحلیل نشانه شناسانه ی عناصر بصری، تشریح قوانین حاکم بر ادراک ذهنی و نحوه ی تعامل مخاطب با صفحات داخلی وب گاه می پردازد، مورد استفاده قرار گرفت. تطبیق این سه سطح مشخص کرد که مخاطبان ایرانی قادر به شناسایی الگوهای نشانه ای برگرفته از فرهنگ بومی هستند. اما تمایل بیشتری به برقراری ارتباط با وب گاه های ساده ی طراحی شده بر مبنای قوانین گشتالت و الگوهای تکراری مشخص دارند. در مقابل از توانایی پایینی در کشف ویژگی های تعاملی افردنس برخوردار هستند.Development of Criteria of Aesthetics in Iran Web Pages
Abstract
Web development and entry of multi-level living space unilateral Based on information space, attention to aesthetics Respondent-driven is unavoidable. In the space of technological features and interactive environment of Web the creator and recipient status effect changes. Therefore, the focus on audience metrics we call elegance and structure popular in certain categories and updated with lubricating properties achieved. The ultimate goal of this research is to propose a way of getting audience feedback and analysis of the results is Respondent-driven to the achievement of aesthetic criteria. It is hoped that the results of this study may provide a new method for obtaining feedback from the audience with the possibility of extension and change of several variables, help the designers to design the Respondent-friendly and personalized websites. Transcending the graphics printed on a space with varying capabilities, sister technology, interactivity and hypertext, requires a different pattern of behavior based on the audience. Placed on top of the audience, needs to consider differences in behavioral and cultural characteristics of each culture emphasizes. Extending these approaches in the context of interactive and diverse web that has major differences with printed graphics, using audience reception towards research and attention to aesthetics multi-trends consequently led toward globalization. The basic assumption is that the text in the Web context, New meanings are not fixed or innate, but at the moment it is received by the respondent are meaningful. Because of the interactive web environment, the audience as consumers of media content is not influenced by the cultural background to decode deals. What is known today as the culture of "discourse" of a dominant culture affected. By default it is the result of cultural differences get in contact with all cultural groups, common criteria can be achieved. This approach, in the defining of the cultural environment of a country, defined as "Singh" in his book by the dominant culture was performed. Research methods, descriptive-analytical, along with library research, field research was conducted. The three-stage model is designed. For the analysis of raw data obtained from interviews, reviews, convenience inductive content analysis using the proposed technique "Mayring" three general categories; Status Professional, Technical and aesthetic features has been done. As a result, Web pages have been raised as part of a new aesthetic. Thus, visual perception system to organize and measure the levels of cultural adaptation, three theories of semiotics, Gestalt and orthopedists affordance Semiotic analysis of visual elements, outlines the rules governing the internal pages of the site deals with the subjective perception of how audience interaction, was used . Implementation of these three studies showed that the Iranian audience is able to detect a signal patterns are derived from indigenous cultures. But more willing to make a simple site design is based on Gestalt laws and repetitive patterns are identified. In contrast, the lower the ability to reach out and explore the mysteries of behavioral interactions, websites are designed based on affordance interactive features. The result is higher quality and Semiotic in affordance earns low rating.
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