Augmented reality (AR) builds better participation for placemaking by focusing on real time features, communication, and direct information flow between project s takeholders. This s tudy attempts to access to specification of the Augmented Reality Sys tem for Placemaking (ARSP) model and make the research a basis for a profitable e-business model. By inves tigating AR and placemaking, this research seeks to build an augmented reality sys tem specification of the information flow and communication for project s takeholders' management. This paper explores the potential for using AR technology in interior design by three-dimensional (3D) and two-dimensional (2D) and façade placemaking by 2D textures of brick material. The sys tem consis ts of a qualitative proof of concept (POC) model, a prototype model, and a minimum vital product (MVP) model to s tudy to compel quantitative research. The ARSP POC model, prototype model, and MVP model are programmed by building an information modeling (BIM) sys tem, Revit and Unity software, and different software development kits (SDKs) as an application for Android devices. Seventy-four experts tes ted the MVP model in the Delphi method and observed, interviewed, and filled out a ques tionnaire. The research shows that the contributions of this s tudy to the body of knowledge are twofold. Firs t, this s tudy extends the unders tanding of AR applications in placemaking. Second, this s tudy identifies possible improvements using AR sys tems in design, procurement, and cons truction.
