Hyemin Kwon

Hyemin Kwon

مطالب

فیلتر های جستجو: فیلتری انتخاب نشده است.
نمایش ۱ تا ۱ مورد از کل ۱ مورد.
۱.

Innovative deposit products in Woori Bank(مقاله علمی وزارت علوم)

کلید واژه ها: Deposit products Woori Bank Banking sector Retain deposit

حوزه های تخصصی:
تعداد بازدید : ۹۷ تعداد دانلود : ۸۴
This research aims to explore the innovative and varied deposit products offered by Woori, one of the largest banks in Korea, to provide practical solutions for other financial institutions. The study employs a qualitative research methodology, utilizing in-depth interviews with Woori Bank officials and customers to identify the different types of deposits offered by the bank and the factors that attract customers to each product. The results of the study reveal that Woori Bank offers various types of deposits, such as youth savings accounts, foreign currency deposits, and customized deposits for specific professions. Each product is designed to meet the unique needs and preferences of different customer segments, including students, expatriates, and professionals. In addition, the findings suggest that Woori Bank's approach to deposit products is customer-centric and innovative, providing valuable insights for other financial institutions looking to attract and retain customers through differentiated deposit products. The study concludes with practical recommendations for other banks.

کلیدواژه‌های مرتبط

پدیدآورندگان همکار

تبلیغات

پالایش نتایج جستجو

تعداد نتایج در یک صفحه:

درجه علمی

مجله

سال

حوزه تخصصی

زبان