S. Dheepalakshmi

The rapid emergence and evolution of technology have greatly impacted the way people live their lives. The internet has become a vital part of our daily lives. E-commerce is a type of technology development that enables customers to buy and sell products online. It is a unique form of transaction that connects people from all around the world. Today, many consumers shop for products online and present their products along with their specifications. This is becoming more prevalent. This increases the number of consumers online, which can result in a drop in growth. This is one of the main factors that a company uses to measure its success. Growing business success is revealed with retained customers. Satisfied consumers are the assets for a growing business. The study investigates the factors that influence people's decisions when it comes to buying items online. It shows that the experiences they have while shopping online can affect their decisions. The following statistical tools were applied for this study: percentage analysis, mean score with rank correlation, and t-Test. The results reveal that the factors quality, cost, product variety, uniqueness, and safety payments were highlighted as important indicators of performance and that the companies that do online businesses had to take care of their main goal as per the proposal.