محمدحسن مالکی

The aim of the current research is to identify the futures of marketing in the banking industry with a focus on blockchain technology. The current research is applied in terms of direction and has a mixed methodology due to the use of qualitative and quantitative methods together. The theoretical population of the research was experts in banking marketing and digital financial technologies, especially blockchain, and the sampling method was done in a judgmental method. The sample size in this study was equal to 15 people. For data analysis, meta synthesis methods, Binominal's statistical test, developed Copras and root definitions tool were used. The tools of data collection in this research were interviews and questionnaires (expert evaluation and priority evaluation questionnaires). 47 drivers were extracted from meta synthesis and these drivers were classified into nine main drivers. The drivers of the research were screened in two stages using theory-based inference screening and Binominal's test, and 12 drivers were considered for prioritization using the Copras technique. The remaining drivers were evaluated using the Copras technique and three criteria of importance, degree of certainty and experts' expertise. The findings showed that the drivers of marketing researchers' interest in digital financial technologies and blockchain and the development of decentralized banking had the highest priority and were selected for scenario planning. Based on these two drivers, four scenarios of crypto bank, conservative banking, pioneer banking and traditional banking were developed. The research proposals were proposed based on the important drivers and the desired scenario (crypto bank).

One of the biggest shortcomings of urban spaces in most cities of the country is the lack of suitable sports spaces, which in addition to improving the health of the general public, especially the youth, creates a lively environment and can boost the development of the tourism industry. Many projects in the country, especially sports, are slow or stopped due to not evaluating the relevant risks, so the purpose of this study is to identify and prioritize investment risks in the country's sports projects. The present study is a positive research in terms of philosophical foundations and is applied in terms of orientation. The statistical population of the study includes experts in the field of sports tourism and the sampling method has been done judgmentally. To conduct the research, in the first stage, the risks of investing in sports projects were assessed through literature review. The number of these risks was 15, and after screening with a Binominal test, 6 factors were excluded. The remaining 9 factors were evaluated in terms of degree of impact with Dematel technique and 5 factors, i.e. market risks, economic risks, legal risks, financing risks and stakeholder conflict risks were selected as the most effective risks in terms of net effect index. Finally, these 5 risks were ranked by Aras decision technique and it was observed that the economic, market and financing risks, had the highest priority.