بهاره پورعلی

Nowadays, paying attention to the facade and facade design has considerable importance. The facade of the buildings and cons tructions is an essential part of the urban landscape, and thereupon it plays a significant role in urban quality. One of the crucial factors in forming urban landscapes is employing aes thetic measures as touchs tones in the design process. This s tudy aims to reach a set of aes thetic measures from the viewpoint of people in the same society according to the perceptual differences of citizens in the northern and southern regions of Tehran. There are several measures that, by relying on them, we can arrive at an ideal facade design from the viewpoint of people and the building users; designers can also help designers cooperate with the idea and viewpoints of people, their approval in their designs. The following research is done in an applied-analytic method, and gathering the data was done by library and field research and by designing ques tionnaires for the users. By scrutinizing and analyzing the data, it is concluded that the objective criteria are in priority for specifying the beauty in the residential facade.