فرحناز اکبرزاده

The development of river tourism depends on river quality, physical characteristics and river landscape, river marginal landscape, safety and financial safety of tourists, creating roads and facilitating tourists to spend leisure time and providing opportunities for walking on the beach. river tourism is one of the most important subdivisions of the nature tourism as a source for value added and special income for river cities. In this regard, the purpose of this study was to assess the impacts of river tourism on the life quality of citizens of Rasht. For this purpose, 200 questionnaires were distributed among citizens using random sampling method. Data was evaluated using SPSS software. The results showed that the quality of life of Rasht tourist city is moderate so that there is a significant correlation between the development of the tourism by creating new job opportunities and increasing the income of residents, as well as the prosperity of buying and selling real estate to 99%.

Social media act as a dominant digital channel of communication, and in recent years, the use of social media in the tourism industry has also become very common. The purpose of this study is to determine the effect of social networks on oral advertisements of tourists regarding the role of feelings. This research is based on descriptive-survey method. The required information in this study is gathered through a questionnaire and a library and the statistical population of the tourists' research is in the Tajan River of Sari. The sample size is 383 subjects determined using Cochran's formula and Cronbach's alpha for the whole questionnaire was 0.89. The results of the research show that the social networks are effective on the feelings of the tourists. Therefore, in general, recognizing the feelings of the tourists to the destination should be done according to their desire to carry out advertisements and provide services. In addition, it was found that oral advertisements have a significant effect on the feelings and increasing the resurgence of the tourists to the region. According to the findings of the research, the tourists still trust oral advertisements carried out in the city more than the advertisements provided from the social networks