Hassen Zriba

Based on David Gauntlett’s Web 2.0 approach of media audiences, this article argues that while Islamophobic discourses may be hegemonic in the British media in general, and the online media in particular, counter-Islamophobic ones have real potentials to subvert the anti-Muslims hegemony in contemporary Britain. Online media users, both as producers and consumers of mass-mediated representations, are empowered to blur the boundaries between the real and the virtual spaces in the construction of different conceptions of their own identities as well as of those of the others. To this end, comparatively, the comments of the users of two YouTube videos are analyzed and critically appraised to identify how they prosumed the different representations of Muslim communities of/in Britain. It is suggested that YouTube users contribute, from their respective subject positions, to the construction of diverse conceptualizations of their own identities and those of others as well. Their prosumed representations both entrench and defy a hierarchy of Islamophobic and Islamophallic images of Islam and Muslims in contemporary multicultural Britain.

In contemporary multicultural Britain, the concept of social cohesion has been a pressing priority for not only politicians and sociologists but also for the various British ethnic minorities. Race riots like those of 2001 in Northern Britain and the events of 7/7 in London (2005) put into question the allegiances of different British ethnic populations. They equally shed light on the real or perceived lack of social and cultural communication between the established British host population and the British ethnic and immigrant communities. Hence, social cohesion came to the fore as the new jargon of governance in contemporary Britain. This article analyzes on the concept of social cohesion and its applicability within an officially declared multicultural community like that of Great Britain. The concept will be reviewed, defined and approached from different liberal political perspectives while paying special attention to the British context. Bhikhu Parekh’s conception of the different theoretical approaches to the issue of social cohesion that are pertinent to liberal capitalist societies in general and the British context, in particular, is investigated. The aim of this study is to highlight the complexity of the normative accounts of the political scientists regarding the challenges that face multicultural Britain in coming to terms with its endeavor of creating “unity within diversity”. The 2002 White Paper and security speech of David Cameron (2011) political discourses are analyzed and evaluated to decipher how they understood national identity in relation to cultural diversity and social cohesion.