Celebrities have gained considerable influence in the last one hundred years or so, but the advent of so-called Web 2.0 technologies has given celebrity culture a new momentum. We are living in a world in which celebrities are striving to curve their place in every niche and hence we have to become more media literate in order to avoid being exploited by celebrity media and culture. We have to be aware that celebrities promote commodities that they will never use, that they are carefully working on their image to become pleasant to us, and that if they do humanitarian work, they are mainly doing it for their reputation, and not for a real and authentic cause.
