AEMCE

This study develops the Affective Ethical Model of Conceptual Engineering (AEMCE), a framework we introduce to address a critical and underexplored gap in conceptual engineering: the emotional dimension of concepts. While traditional normative conceptual engineering has focused on the application of concepts to moral and social applications, it has largely overlooked the overwhelming emotional impact a concept may have on individuals. These emotional resonances, whether harmful, isolating, or manipulative, are often ignored, creating ethical blind spots. The Affective Ethical Model of Conceptual Engineering rectifies this by introducing affective accountability and ethical adequacy as foundational criteria for conceptual success. This model is structured around four iterative and interdependent stages: Diagnosis, Design, Circulation, and Evaluation, which are operationalized through the Affective Performance Test. These rigorous mixed methods protocol empirically assesses both emotional engagement and harm reduction. The Affective Ethical Model of Conceptual Engineering demonstrates how concept revision, such as reframing the term “illegitimate child” in Algeria, can promote linguistic justice and social integration, transforming harmful labels into more neutral, inclusive language. This redesigns Conceptual Engineering not as an instrument of intellectual clarity but as a moral technology that has the capacity to transform the moral and emotional infrastructure of society. As a blend of emotional intelligence and philosophical accuracy, the Affective Ethical Model of Conceptual Engineering will provide a new concept of engineering, which improves the sense of moral quality in social life.