Rhetorical figures

Using rhetorical figures in specialized languages like the language of newspaper headlines is common. The present study attempted to conduct a contrastive analysis of the English and Persian sport newspaper headlines related to the 2014 FIFA World Cup. Toward this end, a corpus consisting of 400 English and 400 Persian headlines published during 12th of June to 13th of July, 2014 was collected. The framework developed by Lapsanska (2006), including phonological, lexical and morphological, syntactic, and semantic aspects, was employed. The frequencies of the use of sub-variables were calculated and chi-square tests were administered to determine whether the differences in the use of linguistic means between the two languages were statistically significant. The results showed that English and Persian sports newspaper headlines were similar in the use of rhythm and metaphor. However, they were generally different in four aspects particularly in the use of alliteration, foreign words, idiomatic constructions, formation of new words and phrases, hyperbole, phrase, and personification. The results can have pedagogical implications for journalism students, English for specific purposes (ESP) students, teachers, and translators.