failure

The importance of sport as a social, psychological, and cultural agenda in today’s world can by no means be denied. This is, as a rule, reflected in all its aspects through the language of media. The present descriptive study has thus tried to investigate how the language of sports media shape sport consumers such as coaches, players, the audience, and sporting officials at large. For this purpose, fifty soccer games were investigated during an eight-month period. The data collected from TV interviews, newspaper reports, and a sporting talk show called Navad (i.e. 90) were transcribed and analyzed with a CDA perspective in view, for the coaches, players, the audience, and officials. As a result, twelve categories were extracted based on the coaches’ reactions to their failure, from which the most salient was referees’ judgments. A close look at these categories reveal a circular relationship among sports media, coaches’ reactions to their failure or triumph, the audience interpretation of their favorite teams, and macro decisions of the officials in this field. The findings of this study can contribute to the development of a better and more appropriate environment among the four mentioned groups involved in soccer game in Iran.

This study sought to probe and explain the causes and sources of failure or lack of success in intercultural communication. Thus, the researchers selected one hundred (100) participants to take part in this study. 20 participants out of 100 took part in the interview session willingly. The participants were all English language teachers from Golestan province, Iran. The researchers used the ICC questionnaire and structured interview to collect the required data. To analyze the data, the researchers used the Wilcoxon Signed Ranks Test and inductive content analysis. The results revealed that miscellaneous factors could cause failure among which linguistic, cultural, and emotional factors are the most important agents in failing intercultural communications. In fact, linguistic, emotional, and cultural factors are the three macro-sources that cause failure in intercultural communications. Each of these macro-sources has its sub-sets and micro-sources such as language proficiency, sociocultural knowledge, motivation, etc. In the meantime, context and the interlocutor are other factors that affect these three macro-sources and they should be taken into account. This study is of high importance for intercultural experts, psychologists, and international students to be able to find the roots of intercultural hurdles easily and eradicate them.