عاطفه زینالی

In a world where buying and selling digital currencies has become an integral part of the global economy, digital currency exchanges play a very important role. Therefore, the purpose of this article is to identify the effective factors in choosing digital currency exchanges. The present study is a qualitative research in terms of method, exploratory in terms of approach, applied in terms of purpose, interpretive in terms of data collection or the nature and method of the research. The statistical population of the research is the digital currency traders (inside Iran). Purposive sampling was used to select the participants, and 16 people were interviewed following the rule of theoretical saturation. The data collection tool is interview. Based on the findings of the research using the theme analysis method, six effective factors in choosing digital currency exchanges included security, liquidity, and volume of transactions, authentication, fees, support, and diversity in the number of cryptocurrencies. Finally, three categories of low risk, good service, and financial advantage were introduced.