محسن دلاویز

Today, in all societies, the excessive consumption of energy and the concerns caused by its lack, especially for the future generations, are very important. In times of crisis, social capital can be used as one of the important components to solve problems and improve existing pro-cesses. Most important of these problems are the inappropriate way and lack of attention to optimal energy consumption in different dimensions. One of the prerequisites for correct and optimal consumption of energy is huge social capital. Unfortunately, some statistics show in-appropriate patterns of consumption of goods and energy in our country. The per capita con-sumption rate of Iranians is outside the standards of global and logical standards. Iranian peo-ple are consumer oriented in all areas of consumption, including food and energy, more than people in other parts of the world. The study of consumerism in new societies is of special im-portance because consumerism is not only a problem for consumers, but producers and dis-tributors of goods and services need to understand its characteristics. For this purpose, in so-cial sciences, sociologists, economists and contemporary policy makers analyze it comprehen-sively, and every expert pays attention to it from a specific angle. Modern consumerism is a social damage in an indiscriminate way that requires scientific knowledge and then basic treatment, or in other words, planning. In this article, first, the characteristics and definitions of social capital have been examined from the point of view of different experts, and its role in the optimization of energy consumption policies has been examined, and at the end, planning for the modification of consumption patterns has been discussed with an emphasis on strengthening social capital.