I Gede Sutarya

During the Covid-19 pandemic in 2020 and 2021, the villa business in Bali was significantly affected by a decrease in tourist arrivals. Despite the post-pandemic recovery in 2022, the industry had not yet fully regained its momentum. In this challenging situation, this business encountered new challenges, including the implementation of health protocols and the incorporation of information technology. These challenges led to additional costs, further straining the already diminished income due to the decrease in inbound tourism. Therefore, this study aimed to assess the adaptation of villa business to retreat centres during the post-pandemic era and its contributions. Data were collected using literature study, observations, and interviews, then analysed descriptive and interpretative qualitatively. The results showed that villa businesses adapted to the post-pandemic challenges by transforming into retreat destinations. This adaptation was rooted in a product-orientated strategy based on market demand, income optimization, and health needs. Furthermore, the approach used necessitated collaboration with local communities and a commitment to environmental preservation, as these destinations majorly depended on local community assets and a healthy setting. Based on these findings, this adaptive approach had several contributions for sustainable tourism development in terms of empowerment local community, supporting the economy, and ensuring environmental conservation.

Bali tourism faced conflict with the local community because of the utilization and commodification of sacred and forest areas. The first sacred area conflict occurred in 1994, based on the use of the sacred land “Tanah Lot” become tourists resort namely Bali Nirvana Resort (BNR). Furthermore, this problem is presently observed in the utilization of mangrove forests for the international airport and LNG (liquefied natural gas) terminals, respectively. In these conflicts, all facilities are designed to support the increase in the inbound tourist visits and foreign investment. This growth of Bali tourism threatens the development of sustainable tourism, which concerned with environment, local communities and local economy, but spiritual tourism creates the conflict subsided due to the dependence of spiritual tourism on sacred areas, the environment, and local community resources. Therefore, this study aimed to evaluate Corporate Social Responsibility (CSR) of spiritual tourism in building sustainable economy based on the local wisdom of Bali Tri Hita Karana. Data were qualitatively analyzed and obtained from literature reviews, observations, and in-depth interviews. The results showed that spiritual tourism emphasized sacred areas, the surrounding natural environment, and local community assets. This dependence developed a mutually beneficial relationship, subsequently leading to the CSR of Spiritual Tourism. The CSR based on the local wisdom Tri Hita Karana which create harmonious between the local people, environment, and investment.

In 2000, spiritual tourism began to develop in Bali. The development of spiritual tourism started to occur in Ubud, which is a rural tourism area. This spiritual tourism is an alternative to the mass tourism developing in Bali, which is in Denpasar and Badung. Mass tourism has brought various environmental, social, and cultural problems to Bali, such as reducing green areas. During these environmental, social, and cultural problems, spiritual tourism has emerged that is pro-environment, pro-local communities, and pro-local economy. Therefore, this article will reveal spiritual tourism's potential, development, and role in sustainable tourism development. Tourist destination theory, life cycle theory, and sustainable tourism theory will be used to explain the phenomenon of spiritual tourism. This article results from qualitative research with data collection methods through literature study, observation, and interviews. The analysis technique is done qualitatively. The results show Bali has attractions, facilities, access, and management organizations to develop spiritual tourism. This spiritual tourism is a builder of sustainable tourism because it is pro-environment, pro-local community, and pro-local economy.

Bali tourism decrease in growth since March 2020 due to the Covid 19 pandemic. Irrespective of the decrease in growth, retreat tourism products still survive with a few numbers of tourist. This resilience occurs because it is categorized as a small-scale business. The facts led to explore the potential of retreat tourism as a new normal tourism, because it avoids of crowd and increase body immunity. This article aims are to explore the potentials of retreat tourism as a new normal tourism in Bali. The article uses tourism product planning theory and sustainability concept to describe the potential of retreat tourism as products of new normal tourism. This is based on qualitative research and qualitatively analyzed. The results showed that the retreat has the potential as a new normal tourism product, due to the provision of core health products, harmonized with the local community, local economy and environment. It means that the retreat tourism supports the new normal issue of tourism.