ارزیابی جاذبه های گردشگری اثرگذار بر تقویت محور گردشگری زیارت شهر گرگان (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
حوزه های تخصصی:
شماره صفحات:
۱۰۷ - ۱۲۳
دریافت مقاله
آرشیو
چکیده
منطقه گردشگری زیارت به دلیل برخورداری از آب وهوای خنک و معتدل، چشم انداز بدیع، جنگل های زیبا، داشتن موقعیت ممتاز گردشگری و استراحتگاهی و فاصله اندک تا شهر گرگان، چشم اندازهای جالب اکولوژیکی و انواع جاذبه های فرهنگی، تاریخی و اقتصادی-معیشتی به عنوان یکی از مناطق مهم طبیعی-تاریخی و گردشگری شهر گرگان به شمار می آید. هدف پژوهش حاضر بررسی و تعیین جاذبه های گردشگری واقع در زیارت شهر گرگان جهت تدوین برنامه های راهبردی و توسعه گردشگری می باشد. رویکرد حاکم بر پژوهش از نوع کاربردی-توسعه ای و روش بررسی آن توصیفی-تحلیلی می باشد. جهت جمع آوری اطلاعات موردنیاز از روش کتابخانه ای و میدانی (پرسشنامه) استفاده شده است. جهت تجزیه وتحلیل داده های پرسشنامه و آزمون متغیرهای پژوهش، از نرم افزار آماری SPSS و آزمون های تی و همچنین از نرم افزار Amos استفاده شده است. نتایج حاصل از آزمون تی نشان می دهد که شاخص تاریخی-معماری از سطح بالاتری و شاخص زیرساخت از سطح پایین تری نسبت به سایر شاخص های گردشگری برخوردار است. نتایج مدل سازی معادلات ساختاری (اموس) حاکی از آن است که بُعد جاذبه های محیطی با بار عاملی 90/ و پس ازآن بُعد جاذبه های فرهنگی، بُعد جاذبه های کالبدی-تاریخی، بُعد زیرساخت بیشترین نقش را در تبیین جاذبه های گردشگری زیارت جذب گردشگر از نظر ساکنان و کارشناسان به خود اختصاص داده است.Assessment of Tourist Attractions Impact on Strengthening the Tourism Axis of Ziarat, Gorgan City
Ziarat tourist, due to its cool and moderate climate, unique landscapes, beautiful forests, excellent tourism and recreational facilities, and its close proximity to Gorgan city, offers fascinating ecological landscapes and various cultural, historical, and socio-economic attractions. This village is considered one of the significant natural-historical and tourist areas of Gorgan city. The aim of the current research is to investigate and determine the tourist attractions located in Ziarat in order to develop strategic plans and enhance tourism. The research approach is of an applied-developmental nature, and the method of investigation is descriptive-analytical. To gather the required information, a combination of library research and fieldwork (questionnaire) methods has been utilized. For data analysis and testing the research variables, SPSS statistical software has been used alongside t-tests, and the Amos software has been employed for structural equation modeling. The results of the t-test indicate that the historical-architectural index possesses a higher level, while the infrastructure index has a lower level compared to other tourism indices. The results of the structural equation modeling (Amos) indicate that the environmental attractions dimension has the highest factor loading of 0.90, followed by the cultural attractions dimension, and then the physical-historical attractions dimension. The infrastructure dimension has played the most significant role in explaining the tourist attractions' appeal to residents and experts in Ziarat
Introduction
Tourism activity is a phenomenon that has been of interest for the past decades due to having many recreational resources and proper access. In such a way that the United Nations has recognized tourism activity as one of the main tools of economic development, employment, and a source of earning a higher income. Therefore, recognizing the importance and capacity of tourism in national development strategy and global planning is very important. Since the early 80s, the Ziarat tourism area has been attracting the attention of city dwellers and tourists due to its cool and moderate climate, unique landscape, beautiful forests, privileged tourist and resort location, and a short distance to Gorgan city. Due to its potential natural resources and capabilities, environmental capabilities, and necessary capacities, this region has made it suitable for any planning, especially in various tourism sectors, and it has created employment and improved the level of tourism. to generate income for the native people of this region. Therefore, the purpose of the current research is to evaluate the potential of the tourist attractions of the Gorgan pilgrimage region in line with strategic planning and tourism development to provide the basis for the sustainable development of tourism and culture, as well as the creation of infrastructural facilities, services, and Tourism is for providing to tourists.
Methodology
The approach governing the current research is of the applied-developmental type and its investigation method is descriptive-analytical. Library and field methods (questionnaires) were used to collect the required information. 50 questionnaires were distributed among the residents and relevant experts as a sample. The indicators used in this research include economic variables, cultural variables, facilities and equipment variables, and tourism indicators including historical-architectural, natural, cultural-social, and infrastructure attractions. To analyze the questionnaire data, SPSS statistical software and t-tests, as well as Amos software, were used to identify the effects of tourism attractions and potentials of the studied area.
Results and discussion
According to the results, the components of the environmental index have a high diversity. According to the experts, the environmental index, the components of being adjacent to the forest of Alangdare and Naharkhoran and the presence of numerous waterfalls in the region, the components of the forest foothills area, the index of physical-historical attractions, architectural components, and The special texture of the mountainous places, the tomb of Abd... bin Musa bin Kazem, about the index of cultural attractions of the handicrafts and souvenirs component of the region, about the index of infrastructural and service factors of the hotel component, respectively, is the most important component. The investigated indicators play a significant role in the evaluation of the ability to create sustainable tourism at the level of the Ziarat region. Based on the results of the t-test, the physical-historical index, the environmental attractions index, and the cultural attractions index are relatively favorable. However, the index of infrastructural and service factors is lower than the desirability of the desired number. Therefore, it can be concluded that at the level of the Ziarat region, in relation to the development of sustainable tourism, the index of environmental attractions has a higher level than other components, and the index of infrastructure has a lower level than other indicators. In the continuation of the research process, structural equation modeling has been used to identify the effects of tourism attractions and potentials of the historical pilgrimage area of Gorgan city. The results of the model show that the dimension of environmental attractions has the biggest role in explaining the tourist attractions of the Ziarat region. After that, the dimension of cultural attractions, the dimension of physical-historical attractions, and the dimension of infrastructure are in the next ranks respectively.
Conclusion
Since the beginning of the 80s, the target area of Ziarat tourism has been attracting the attention of city dwellers and tourists due to its cool and moderate climate, unique landscape, beautiful forests, a privileged location for tourism and recreation, and a short distance to Gorgan city. The aforementioned environmental capabilities have made this region have the necessary capacities for any planning, especially in various tourism sectors. The results of the research indicate that the components of the environmental attractions index and the physical-historical attractions index have a high diversity in the evaluation of the tourism potential of the Ziarat region. However, the infrastructure index is lower than desirability. Among the reasons for this, we can point out the existence of pristine natural areas, diverse wildlife, the presence of Hyrcanian forests, the protected area, the proximity to the forest park of Alangdare and Naharkhoran, the presence of various waterfalls, and the attractive environment and the unique nature of the region. Kurd, which has attracted many tourists and the boom of second homes in this area. The results of structural equation modeling (AMOS) indicate that the dimension of environmental attractions with a factor load of 90/ has the largest role in explaining the tourist attractions of the Ziarat region.
Funding
There is no funding support.
Authors’ Contribution
The first author 60%, the second author 30%, the third author 10%.
Conflict of Interest
Authors declared no conflict of interest.
Acknowledgments
We are grateful to all the scientific consultants of this paper.
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