This paper looks at how Muslim women with an Iranian background and now living in Canada perform their identity through wearing the hijab. This was achieved by observing the behavior of six members of this community on Facebook using Erving Goffman’s stigmatization theory. The observation reveals that women who wear the hijab are more likely to identify themselves as Muslim-Canadian while those who have abandoned the hijab after immigration are more likely to identify themselves as Iranian-Canadian. Moreover, the results show that while Goffman’s theory is very useful in trying to understand the stigmatization of the veil after the 9/11 attacks as well as other extremists’ attacks, the pressures that this created on Muslim women, as well as the behavior of some women in dropping the veil in order to ‘pass’ such stigmatization, his theory is of limited use in understanding the more complicated performance of women who kept their hijab in spite of the challenges they faced.
